This week on the Digital Coffee ☕️
Friday 9.30am GMT
Question: Do you tweet?
🎉At last! In built Twitter scheduling is here
🎬New video stats on Facebook
🤓Conversation insights from Twitter
Snapchat long mid roll ads
- Most annoying thing ever
- Up to 3 minutes – so businesses can reuse existing assets rather than cut down to 6 seconds
- Users can skip after 6 seconds so the first 6 seconds better be good
- They must work but…
https://www.socialmediatoday.com/news/snapchat-adds-extended-mid-roll-video-ad-option/567554/
New Facebook ads for teens (In Canada)
- Whale helps you make memes
- Use you own images and text overlays to create images that can be shared on other social
- Part of the new arm of Facebook that will develop and test apps
- Targeting the likes of Gify
- Will it last?
https://www.theinformation.com/briefings/12ecc6
New Fundraising tools for non profits on Facebook & Insta
- Donate button for Instagram profile
- Facebook stories sticker
- Live stream gamers will be able to fundraise
New video stats in creator studio
- Benchmarks against previous posts
- Shows you what stats are most effecting distribution
- On last weeks show
- 1.6x more 1 minute views
- 1.7x more average time view
- 1 minute views having positive effect on my distribution
Conversation Insights on Twitter
- Who is talking to you
- Who is the most influential
- Who does it the most often
- Help you understand if you are hitting your target market
- Filter tweet results by verified users, tweet format, language, number of retweets, number of likes, number of replies, number of followers.
- Twitter planning to let you engage with tweets from here eventually
- Mimic functions that some third party tools have but handy
https://twitter.com/MattNavarra/status/1197130198208135170
Twitter scheduling direct from Twitter
- Schedule tweets like from Facebook
- We can schedule tweets from Tweetdeck and media studio but testing from Twitter itself
- At last!
- Will we see more scheduled tweets? Maybe not but for small business on a budget this is great.
https://twitter.com/TweetDeck/status/1197214465231601671
Cool tool – LunaPic
- Like Prisma for the web
- Upload your image and choose are filters
- Great for pixelated or grainy images
https://www7.lunapic.com/editor/?action=illusion&redo=1
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
