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Prove You Are As Good As You Say You Are On LinkedIn – The Digital Coffee

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This week on the Digital Coffee
Question: Where do people prefer to watch stories? Facebook, Instagram or Snapchat?

🤔New Interactive Facebook ads

⚡Fabulous Facebook Live Features

🤹Buff up your LInkedIn profile with skills tests

Verify Your Skills On LinkedIn with Tests

  • Skills Assessments: short, multiple-choice tests that users can take to verify their knowledge in areas like computer languages, software packages and other work-related skills.
  • It will verify what you say you can do
  • All very software and programming based at the moment
  • If you don’t pass you don’t have to share results
  • If you pass you get a badge you can add to your profile
  • Retake tests every year
  • If you fail you have to wait 3 months to take it again
  • Will hook into the searching for an expert we mentioned last week maybe?

https://techcrunch.com/2019/09/17/linkedin-launches-skills-assessments-tests-that-let-you-beef-up-your-credentials-for-job-hunting/

New Chat posts coming to personal Facebook accounts

  • On profiles
  • Encouraging more direct messaging – a focus for Facebook
  • How are you utilising direct messaging?
  • Encourage WhatsApp like use.
  • On pages we could use it like the Insta chat feature for top customers or for customer feedback

https://www.socialmediatoday.com/news/facebooks-testing-a-new-chat-post-type-to-connect-users-to-private-messe/562841/

Snapchat 3D Stickers

  • Like Facebook 3D photos but better
  • Snapchat proving their stickers are the best
  • Snapchat also echoing lots of TikTok features

https://www.snap.com/en-US/news/post/3d-snaps

New Facebook Live Features WooHooo

  • Rehearsal – Broadcast to page admins and editors only
  • Trimming (we talked about before)
  • Max length now 8 hours (with replay unlike continuous stream)
  • Watch party – Users 8x more likely to comment on a watch party than when watching alone
  • Schedule watch party
  • Proper replay with comments on watch parties
  • More stats for watch party

https://www.socialmediatoday.com/news/facebook-adds-new-video-publishing-tools-including-live-rehearsals-and-wat/563030/

Google Search Will Select Sections Of Videos

  • Search will show snippet that answers your questions
  • Creators will need to timestamp their videos for their tips to appear here
  • More views but shorter views?
  • Thumbnails will appear under video so you can find the best bit

https://blog.google/products/search/key-moments-video-search/

New Pinterest Lens Features

  • Save photos from lens and save as pin
  • Great for shopping in real life
  • Use lens to zoom in on specific items in pin and get stoppable tags and prices

https://newsroom.pinterest.com/en/post/upgrading-lens-for-more-online-to-offline-inspiration

New Interactive Poll Ads On Facebook

  • ‘We are now bringing video poll ads to Facebook mobile Feed’
  • Video + 2 option poll + link to website/store
  • Eye catching
  • Because they engaged they may continue to engage
  • Will be an interesting test

https://www.facebook.com/business/news/facebook-invites-people-and-businesses-to-play/

Which Stories are people watching the most?

  • 275 people in the US
  • 70% prefer Facebook stories
  • Possibly due to massive audience
  • Small sample set and US… wonder how that translates elsewhere

https://blog.hubspot.com/marketing/preferred-story-platforms

Superpower

Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book

ga4 phrase book graphic

 

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  32. Amanda Webb - Spiderworking says

    Verify Your Skills On LinkedIn with Tests
    * Skills Assessments: short, multiple-choice tests that users can take to verify their knowledge in areas like computer languages, software packages and other work-related skills.
    * It will verify what you say you can do
    * All very software and programming based at the moment
    * If you don’t pass you don’t have to share results
    * If you pass you get a badge you can add to your profile
    * Retake tests every year
    * If you fail you have to wait 3 months to take it again
    * Will hook into the searching for an expert we mentioned last week maybe?
    https://techcrunch.com/2019/09/17/linkedin-launches-skills-assessments-tests-that-let-you-beef-up-your-credentials-for-job-hunting/

  35. Amanda Webb - Spiderworking says

    New Facebook Live Features WooHooo
    * Rehearsal – Broadcast to page admins and editors only
    * Trimming (we talked about before)
    * Max length now 8 hours (with replay unlike continuous stream)
    * Watch party – Users 8x more likely to comment on a watch party than when watching alone
    * Schedule watch party
    * Proper replay with comments on watch parties
    * More stats for watch party
    https://www.socialmediatoday.com/news/facebook-adds-new-video-publishing-tools-including-live-rehearsals-and-wat/563030/