This week on the Digital Coffee
Question: Where do people prefer to watch stories? Facebook, Instagram or Snapchat?
🤔New Interactive Facebook ads
⚡Fabulous Facebook Live Features
🤹Buff up your LInkedIn profile with skills tests
Verify Your Skills On LinkedIn with Tests
- Skills Assessments: short, multiple-choice tests that users can take to verify their knowledge in areas like computer languages, software packages and other work-related skills.
- It will verify what you say you can do
- All very software and programming based at the moment
- If you don’t pass you don’t have to share results
- If you pass you get a badge you can add to your profile
- Retake tests every year
- If you fail you have to wait 3 months to take it again
- Will hook into the searching for an expert we mentioned last week maybe?
New Chat posts coming to personal Facebook accounts
- On profiles
- Encouraging more direct messaging – a focus for Facebook
- How are you utilising direct messaging?
- Encourage WhatsApp like use.
- On pages we could use it like the Insta chat feature for top customers or for customer feedback
Snapchat 3D Stickers
- Like Facebook 3D photos but better
- Snapchat proving their stickers are the best
- Snapchat also echoing lots of TikTok features
https://www.snap.com/en-US/news/post/3d-snaps
New Facebook Live Features WooHooo
- Rehearsal – Broadcast to page admins and editors only
- Trimming (we talked about before)
- Max length now 8 hours (with replay unlike continuous stream)
- Watch party – Users 8x more likely to comment on a watch party than when watching alone
- Schedule watch party
- Proper replay with comments on watch parties
- More stats for watch party
Google Search Will Select Sections Of Videos
- Search will show snippet that answers your questions
- Creators will need to timestamp their videos for their tips to appear here
- More views but shorter views?
- Thumbnails will appear under video so you can find the best bit
https://blog.google/products/search/key-moments-video-search/
New Pinterest Lens Features
- Save photos from lens and save as pin
- Great for shopping in real life
- Use lens to zoom in on specific items in pin and get stoppable tags and prices
https://newsroom.pinterest.com/en/post/upgrading-lens-for-more-online-to-offline-inspiration
New Interactive Poll Ads On Facebook
- ‘We are now bringing video poll ads to Facebook mobile Feed’
- Video + 2 option poll + link to website/store
- Eye catching
- Because they engaged they may continue to engage
- Will be an interesting test
https://www.facebook.com/business/news/facebook-invites-people-and-businesses-to-play/
Which Stories are people watching the most?
- 275 people in the US
- 70% prefer Facebook stories
- Possibly due to massive audience
- Small sample set and US… wonder how that translates elsewhere
https://blog.hubspot.com/marketing/preferred-story-platforms
Superpower
- Related words: https://relatedwords.org
Can you guess where people watch stories the most?
â—ˆInstagram
â—ˆFacebook
â—ˆSnapchat
Evian 🙂
Oops tea
No pressure then!
Thats a great new feature for linkedin – will have to check it out
Just checked and I dont have it but I am looking from desktop
Good morning
Heard my name but didnt hear what you said as husband decided to speak at the same time
Nope, insta stories
Don;t use snapchat
Insta is my fave
Don’t we know – love your rehearsals !!!!
East to west
Facebook is the best
Hey from Kilkenny – no coffee just water here
Do you know what happened to trimming live video – it came in and was brilliant and now I dont see it
Insta stories 100%
I used to use Pinterest loads and need to go back and look again
Great work Amanda love your digital coffee mornings!!
I use it for personal use – recipes
Urgent call, missed abit . Will watch replay
Argh just tuned in
Instagram
Insta
No way!
Bet it’s different here
Not in my personal network or our business page
Maybe just have not tried it enough
good
Yeah!
Ooooh good for blogs!
thank you
Verify Your Skills On LinkedIn with Tests
* Skills Assessments: short, multiple-choice tests that users can take to verify their knowledge in areas like computer languages, software packages and other work-related skills.
* It will verify what you say you can do
* All very software and programming based at the moment
* If you don’t pass you don’t have to share results
* If you pass you get a badge you can add to your profile
* Retake tests every year
* If you fail you have to wait 3 months to take it again
* Will hook into the searching for an expert we mentioned last week maybe?
https://techcrunch.com/2019/09/17/linkedin-launches-skills-assessments-tests-that-let-you-beef-up-your-credentials-for-job-hunting/
New Chat posts coming to personal Facebook accounts
* On profiles
* Encouraging more direct messaging – a focus for Facebook
* How are you utilising direct messaging?
* Encourage WhatsApp like use.
* On pages we could use it like the Insta chat feature for top customers or for customer feedback
https://www.socialmediatoday.com/news/facebooks-testing-a-new-chat-post-type-to-connect-users-to-private-messe/562841/
Snapchat 3D Stickers
* Like Facebook 3D photos but better
* Snapchat proving their stickers are the best
* Snapchat also echoing lots of TikTok features
https://www.snap.com/en-US/news/post/3d-snaps
New Facebook Live Features WooHooo
* Rehearsal – Broadcast to page admins and editors only
* Trimming (we talked about before)
* Max length now 8 hours (with replay unlike continuous stream)
* Watch party – Users 8x more likely to comment on a watch party than when watching alone
* Schedule watch party
* Proper replay with comments on watch parties
* More stats for watch party
https://www.socialmediatoday.com/news/facebook-adds-new-video-publishing-tools-including-live-rehearsals-and-wat/563030/
Google Search Will Select Sections Of Videos
* Search will show snippet that answers your questions
* Creators will need to timestamp their videos for their tips to appear here
* More views but shorter views?
* Thumbnails will appear under video so you can find the best bit
https://blog.google/products/search/key-moments-video-search/
New Pinterest Lens Features
* Save photos from lens and save as pin
* Great for shopping in real life
* Use lens to zoom in on specific items in pin and get stoppable tags and prices
https://newsroom.pinterest.com/en/post/upgrading-lens-for-more-online-to-offline-inspiration
New Interactive Poll Ads On Facebook
* ‘We are now bringing video poll ads to Facebook mobile Feed’
* Video + 2 option poll + link to website/store
* Eye catching
* Because they engaged they may continue to engage
* Will be an interesting test
https://www.facebook.com/business/news/facebook-invites-people-and-businesses-to-play/
Which Stories are people watching the most?
* 275 people in the US
* 70% prefer Facebook stories
* Possibly due to massive audience
* Small sample set and US… wonder how that translates elsewhere
https://blog.hubspot.com/marketing/preferred-story-platforms
Superpower
* Related words: https://relatedwords.org