This week on the Digital Coffee ☕️
Question: Do your photos or videos get the best engagement on Instagram?
🛍New Facebook shopping ads
🙊Instagram trying its own version of TikTok
💡What works on Instagram?
Is Instagram about to copy TikTok
- ‘Clips’
- Add music
- Create multi shot story
- Speed it up or slow it down
https://wongmjane.com/blog/ig-clips
New Facebook shopping ads
- Checkout happens on Facebook
- No leaving the app!
- Faster and easier for purchase but
- Makes website less relevant
- Will it work on Insta?
Study shows what works on Instagram
- Most uploaded content Is images but…
- Carousels get 24.9% more engagement than images
- Video gets 49% more engagement than images
- Captions between 1-50 characters work the best
- More emojis means more interactions
- Small accounts with 10+ hashtags got more engagement
https://info.quintly.com/instagram-study-2019/view
New tools for public figure pages and why you should have them
- Public figure page like a business page but for your personal brand
- Soon multiple public figure pages can contribute to Facebook/Insta event stories – help them reach a larger audience
- Fan reply sticker (for UGC) this would be great for all pages
- Swipe up links for stories
- Tag products in Facebook stories – swipe up to buy
https://www.facebook.com/facebookmedia/blog/new-features-for-public-figures
LinkedIn service provider search
- Contact if they say ‘open for business’
- See who they are connected to
- Being rolled out – as is profile section that it complements
https://blog.linkedin.com/2019/september/12/tap-your-linkedin-network-to-fill-your-project-needs
LinkedIn ask for recommendations
- A bit like Facebook
- LinkedIn helps you through the process
- What will you use it for?
Superpower
- Phlanx Instagram Engagement Rate Calculator https://phlanx.com/engagement-calculator
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
