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50% of People Look At Instagram Explore A Month – Digital Coffee 5th July 2019

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This week on the Digital Coffee

Question: When did you last look at a Twitter list?

💬New Instagram stickers for chatting
🎉Facebook custom audience sizing for ads is back
🛎️LinkedIn company pages get CTA buttons

Invite connections to follow your LinkedIn page

  • Good or bad?
  • Just like Facebook

Instagram chat stickers

  • Build a chat around a topic
  • Like a Twitter chat but private

https://twitter.com/instagram/status/1146104886339096577

Facebook custom audience sizing is back

  • Yay
  • Stops us needing to guess and stab in the dark
  • Only for audiences over 1000 people

https://www.facebook.com/BugBounty/posts/2001267099887506

Facebook algorithm update

  • Targeting posts that exaggerate or misleads about health for example make sensational claims about miracle cures
  • Products or services based on a health related claim (diet pills)
  • Already tricky in ads, good to see the newsfeed catching up
  • We will see more like this from Facebook in the future as part of their ‘Fake news’ challenge

https://newsroom.fb.com/news/2019/07/addressing-sensational-health-claims/

Twitter giving more info on accounts you search for

  • Recent tweets
  • How they connect to your network
  • Encouraging better follow decisions

https://twitter.com/TwitterSupport/status/1144001040284450817

Twitter signposting public interest tweets

  • Stuff that violates their policies but is important for public interest
  • Particularly (I’m guessing) the US election
  • We need to see what our politicians say… mostly

https://blog.twitter.com/en_us/topics/company/2019/publicinterest.html

Instagram adding ad unit to explore

  • When you click into a result ads will appear in feed
  • 50% of accounts us explore every month
  • Actually that’s interesting, we’ll only reach 50% of accounts with hashtags…

https://business.instagram.com/blog/bringing-ads-to-explore/

Twitter considering swipe to lists

  • One way to get us using them properly
  • I’d definitely use lists more if I had this
  • Swiping is all a bit snapchat… but it’s younger users they’re attracting

https://twitter.com/Twitter/status/1143624280401502208

New CTA buttons for LinkedIn company pages

  • With stats
  • Choose from: Contact us, Learn more, Register, Sign up, Visit website
  • LinkedIn needs more active pages to sell more ads

https://www.socialmediatoday.com/news/linkedin-adds-new-custom-cta-buttons-for-pages-helping-to-direct-visitor-a/557726/

Tool of the week Natural Readers

https://naturalreaders.com/

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  13. Amanda Webb - Spiderworking says

    Facebook algorithm update
    * Targeting posts that exaggerate or misleads about health for example make sensational claims about miracle cures
    * Products or services based on a health related claim (diet pills)
    * Already tricky in ads, good to see the newsfeed catching up
    * We will see more like this from Facebook in the future as part of their ‘Fake news’ challenge
    https://newsroom.fb.com/news/2019/07/addressing-sensational-health-claims/