This week on the Digital Coffee ☕️
Question of the day: Do you look at notifications more than the feed?
f8 special. What’s new on Facebook and Instagram after Facebook’s big developer conference.
Facebook redesign
- App rolling out now
- Website rolling out later this year
- Groups tab
- Groups are all over notifications
- More groups in feed
- I’m still seeing page posts and post from friends
- As we’ll see Facebook expects us to engage with our friends in messenger
- This is a public hang out space more so now
- They need to keep the space for ads so it’s not dead
Instagram donation sticker
- 100% of the money goes to the non-profit
- US only at the moment
https://www.engadget.com/2019/04/30/instagram-donation-sticker-nonprofit/
New look Instagram camera
- ‘create mode’
- Can create without an image
- Designed to make it easier to use creative tools and stickers
Instagram Shop For Creators
- Creators can make their images shoppable
- Interested to see how this works from a transparency point of view
https://business.instagram.com/blog/shop-looks-from-creators/
Messenger desktop apps
- Allowing chat and video calls
- Coming soon
https://techcrunch.com/2019/04/30/facebook-messenger-desktop-app/
Co-watching video in messenger
- Like watch parties but with video calling
- Would love this for group chats
- Would love this on main app
https://techcrunch.com/2019/04/30/facebook-messenger-desktop-app/
Businesses will be able to get bookings through messenger
- And more templates like this directly from Facebook
https://techcrunch.com/2019/04/30/facebook-messenger-desktop-app/
Close friends tab
- Makes content big and engaging
- Isn’t this just like newsfeed displayed differently (and all private)
- So what is newsfeed for (public space only) this will have an impact on reach in the feed
https://techcrunch.com/2019/04/30/facebook-messenger-desktop-app/
Changes coming to messenger marketing
- No more broadcasts unless you are approved for subscription messages
- Sequences and sponsored messaging still available
- I think this is a good thing…
https://mobilemonkey.com/blog/facebook-messenger-marketing-policy-change-for-marketers
Make 2019 The Year You Conquer Your Digital Marketing Strategy. Book your seat for my FREE online digital strategy training workshop
