Are you tapping into related search with your YouTube videos?
Tim Schmoyer recommends you do and that’s the topic of this, part 2 of optimising your YouTube videos on the 1 Minute Moment.
How To Optimise YouTube Videos For Related Search
I first heard about this technique in an interview Michael Stelzner did with Tim Schmoyer on the Social Media Marketing Podcast. I was driving at the time but when I got home it went straight on my todo list. There are loads of smart tips on Tim’s YouTube channel if you want more genius.
Search top videos for your topic
Tim says that most of your YouTube views will come as a result of related videos. Your video will come up as part of a session, when one video finishes yours, amongst others will appear as a recommendation of what to watch next.
Search YouTube, what videos related to the topics you vlog about are popular? I did a quick search for ‘Facebook ads’ and discovered that videos about Facebook ad fails and tutorials were popular.
Now I need to come up with video topics that will tap into the popularity of those videos with the goal of appearing in the related videos.
Write a great title
If you come up in related videos how can you make someone click? You’ve got to have a good headline. One that is honest about your content but entices people to click. I’ve written about crafting great headlines before. I check all my headlines with ‘Emotional Value Headline Analyser‘ before I use them. Only a headline of 33% or more makes the cut.
Write a meaty description
It’s easy to be lazy when we write the descriptions that accompany our videos. If we want to give viewers, Google and YouTube a good introduction to our video we should make it at least 100 words long and include the keyword or phrase we want to rank for.
When you add tags to your video include the most important one, the keyword you want to get found for, first. Then add the others in order of relevance. Tags can include more than one word, just separate your phrases with commas.
Implementing these tactics and building content with related video in mind will help you boost your YouTube views. If you give it a try let me know how you get on.
Make 2019 The Year You Conquer Your Digital Marketing Strategy. Find out more about how I can help you succeed in 2019