Facebook is a fun place for us to connect to friends, get into conversations and share our world view. Within the limits of legality, you should post whatever you want on your personal Facebook account. I love scrolling through my feed and being a part of my very eclectic group of friends lives.
When it comes to using Facebook for business it’s different. You have to be more strategic and there are some things you should never post.
Find out 6 things you should not post on your Facebook business page below
1. Don’t be sexist (or racist, or homophobic) Just be nice
It seems obvious but I’ve lost count of the number of pages I’ve had to unfollow due to sexist memes and even racist content. Not only are you alienating a large portion of your audience but you are showing a really nasty side of your brand.
2. Don’t overshare – that’s for your personal account
People may be empathetic when you share your woes but think about how oversharing can affect the perception of your business. Whether you’re sharing every detail of your family life or sharing the struggles you are facing always think twice before hitting the publish button. Some insight into you as a person is good, too much can be a turn-off.
3. Don’t drink and post
It may seem like a brilliant idea at the time but you’ll regret it later. There’s more of this happening on Twitter than Facebook but it still happens.
4. Avoid politics
Politics always divides people. Think long and hard before you align yourself with a specific campaign, it may gain you some customers but it will lose you others.
5. Avoid religion
Unless you are sure that all your customers and potential customers share the same beliefs keep religion out of it. Like politics, you’ll find yourself alienating a large portion of your audience.
6. Don’t flounce off
If you are having a bad business day you might feel like downing tools. That’s fine but don’t tell Facebook. Announcing your departure and blaming others will always draw a lot of interest but it will also scare off potential customers.
We’ve seen this happen quite publicly with MMA fighter Conor McGregor.
When you’re having a bad day, step away from the computer!
Of course, there are always exceptions to the rule and this is meant as a slightly humours post but if you do choose to post one of these things be sure that it’s right for your audience.
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