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You are here: Home / Facebook / 6 Things Not To Post Your Facebook Business Page – 1 Minute Social Media Moment #30

6 Things Not To Post Your Facebook Business Page – 1 Minute Social Media Moment #30

April 26, 2016 by Amanda Webb

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what not to share on Facebook for business
6 Things to avoid sharing on Facebook.

Facebook is a fun place for us to connect to friends, get into conversations and share our world view. Within the limits of legality, you should post whatever you want on your personal Facebook account. I love scrolling through my feed and being a part of my very eclectic group of friends lives.

When it comes to using Facebook for business it’s different. You have to be more strategic and there are some things you should never post.

Find out 6 things you should not post on your Facebook business page below

1. Don’t be sexist (or racist, or homophobic) Just be nice

It seems obvious but I’ve lost count of the number of pages I’ve had to unfollow due to sexist memes and even racist content. Not only are you alienating a large portion of your audience but you are showing a really nasty side of your brand.

Don't be sexist
Really… people do actually do this

2. Don’t overshare – that’s for your personal account

People may be empathetic when you share your woes but think about how oversharing can affect the perception of your business. Whether you’re sharing every detail of your family life or sharing the struggles you are facing always think twice before hitting the publish button. Some insight into you as a person is good, too much can be a turn-off.

Don't overshare
People will loose empathy after a while – keep it for your personal page

3. Don’t drink and post

It may seem like a brilliant idea at the time but you’ll regret it later. There’s more of this happening on Twitter than Facebook but it still happens.

don't drink and post
I’m sure this is rare…

4. Avoid politics

Politics always divides people. Think long and hard before you align yourself with a specific campaign, it may gain you some customers but it will lose you others.

avoid politics
This will generally upset half of your audience and unless you are willing to loose them keep the politics for your personal account.

5. Avoid religion

Unless you are sure that all your customers and potential customers share the same beliefs keep religion out of it. Like politics, you’ll find yourself alienating a large portion of your audience.

avoid religion
Unless you know everyone is the same as you, keep it out of your business.

6. Don’t flounce off

If you are having a bad business day you might feel like downing tools. That’s fine but don’t tell Facebook. Announcing your departure and blaming others will always draw a lot of interest but it will also scare off potential customers.

We’ve seen this happen quite publicly with MMA fighter Conor McGregor.

don't flounce
Don’t be like Conor. You’ll loose customers and gain gawkers every time.

When you’re having a bad day, step away from the computer!

Of course, there are always exceptions to the rule and this is meant as a slightly humours post but if you do choose to post one of these things be sure that it’s right for your audience.

 

Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book

what not to post to Facebook for business
There’s always an exception to the rule but here are 6 things you should really avoid posting to your Facebook business page.

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