• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support

Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time

  • Tel:+353 1 442 9410
  • Home
  • About
  • Work With Me
    • Google Analytics Done-for-you
    • Training & Mentoring
  • Speaking
  • Blog
  • Get In Touch
You are here: Home / Blogging / How To Keep Bloggers Happy And Get Them Sharing – 5 Keys To A Successful Blogger Event 1 Minute Moment #28

How To Keep Bloggers Happy And Get Them Sharing – 5 Keys To A Successful Blogger Event 1 Minute Moment #28

April 12, 2016 by Amanda Webb

Share
Tweet
Share
Pin
Email
WhatsApp
Is Your Blogger Event Designed To Succeed? 5 Tips
Is Your Blogger Event Designed To Succeed? 5 Tips

When I saw the post pop up on the Irish Bloggers Facebook group I was excited. I never get invited to blogger events.

This blog isn’t really suitable for most launches or events, although I review cool tools now and then I never do this for cash and I don’t accept sponsored posts. So it’s rare that I get invited to an event, particularly one that isn’t business related.

Because of this, the invite to ‘GoQuest‘ as a member of the group was a new thing for me. I had a great night out and got to meet lots of other bloggers. On the way home I discussed the value of blogger events with my companion, Kate from Pet Sitters Ireland.

Blogger events can be a fantastic way to spread the word about your business. Invite bloggers to an exclusive evening, give them a special experience and they’ll be keen to share their experiences with their readers.

Watch my five tips for better blogger events below:

Here are five tips we came up with for getting the most from your event and keeping the bloggers happy.

1. Feed us

Hungry people are grumpy people! If you are running an event make sure there is plenty of food and refreshments on offer. Always make sure you know your attendees dietary requirement in advance. As a vegetarian, there’s nothing worse than turning up at a venue and realising they don’t cater for weird eaters like you. I always tell venues in advance about my meal requirements but you’d be surprised by how many pay it no heed.

GoQuest was great, we’d been promised finger food but instead there was a tray of tasty rolls to keep us satisfied. Much better than finger food. Lots of veggie options in there too.

2. Let us know what to wear

The event last week was organised by Darragh Doyle. I’m always worried before I go to events with other bloggers, knowing I’ll be surrounded by beauty and fashion bloggers as my fashion sense is not well tuned. Luckily a comprehensive email from Darragh beforehand informed me that I should wear comfortable clothing. This was essential. If we’d turned up in heels or short skirts we wouldn’t have been able to participate.

3. Manage expectations

Don’t tell your atendees everything that is going to happen in advance. Save some surprises for when they arrive.  You’ll get far more value if you under promise and over deliver. I deliberately didn’t look too hard at what was going to happen at the event. This allowed me to build our own experience of the event rather than trying to judge the event against expectations.

4. Let us know what we can do

I was a little unsure if I was allowed to bring my camera into the experience. In the end, I left it in the locker. I did take photos on my phone but I still wasn’t sure if this was allowed. I’d have felt more comfortable and taken more photos and snaps inside if I’d know it was OK to do so.

5. Give us something to take away

We were told a lot of stuff on the night, we were told the Twitter handle, the hashtag and some interesting stuff about the top scores ever amongst other things.

I have a memory like a sieve so I instantly forgot everything, I’d recommend giving out an information sheet with your key info on it.

It’s also good to give something to attendees that they can take away and photograph, this could be a goody bag or a branded product. Of course, a goody bag will bring you more value as we love to take photos and videos showing what we got but it’s essential that there is something visual in the hand of each blogger when they leave that reminds them of who you are and encourages post-event sharing.

As I used Snapchat to share the story of my night out my images disappeared, if I’d had something to bring home I could have shared more on more permanent social networks.

I will have lots of good memories from the night at GoQuest, it’s a great place and would make a great venue for a team building event or an icebreaker for new acquaintances.

Your Turn

Do you have any other tips for companies running blogger events? Let me know below in the comments.

 

Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book

blogger event
How To Keep Bloggers Happy And Get Them Sharing 5 Keys To A Successful Blogger Event

Related Posts:

  • Amanda looking stressed with the Google logo in the background. How does she delete a key event?
    How To Delete Key Events In Google Analytics 4
  • Amanda looks a little confused, an Instagram logo floats to her left. The words 'Instagram Story Lists' also float
    Share Instagram Stories To Audience Lists - Digital…
  • Amanda is squinting, the words 'Grow Your Email list On X' float beside ehr as does a blue bird in flight
    Build Your Email List On X - Digital Marketing News…
  • Amanda looks curious. Why would Facebook remove group admins?
    Don't Lose Your Facebook Group - Digital Marketing…
Share
Tweet
Share
Pin
Email
WhatsApp

Filed Under: Blogging, Social Media, Video

Primary Sidebar

Work With Me

From Google Analytics Training to the ROI Escalator Programme. Find out how I will help you get more ROI for your business

Amanda, smiling with red hair draped over her shoulders. You can trust her (but I would say that wouldn't I)

Get ROI Help Straight To Your Inbox

Get daily tips and inspiration on how improve your digital marketing ROI using analytics

Privacy Policy

Let's Connect

let's connect on LinkedIn Subscribe on YouTube Follow on Facebook

Footer

Google Analytics Certified
Very Blog Awards Winner
Social Media Examiner Winner
Social Agency Scout
  • Done For Your Google Analytics 4 Packages
  • Training & Mentoring
  • Speaking
  • That Analytics Podcast – Learn to love your stats
  • FREE Webinar: Finding the Gold in Your Google Analytics
  • Get In Touch

© Copyright 2017-2024 Spiderworking.com - Social Media For Small Business · All Rights Reserved · Privacy Policy · Cookie Policy · Maintained by FlyingFish.ie