I met a business owner at a conference I was speaking at recently. He was confused. He’d done everything right, spent time and money building a good relevant audience on social media, posted great content. He’d even had great feedback from people who read what he wrote. But he’d seen very few sales.
‘What am I doing wrong’ he asked me.
In the heat of the moment I couldn’t think of an answer, but his comments stayed with me. It was in the car on the way home that it dawned on me.
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How to get sales from social media?
If you aren’t getting sales from your social media efforts you need to start constructing a strategy. Here are 4 simple ways you can get started:
1. Start to build an opt-in email list and send out newsletters
There are lots of ways to do this but at the very least create a sign-up page on your website that you can drive people to subscribe from.
Once you have built your list send them regular updates including news, offers, products and services.
2. Mix sales posts into your content marketing
It’s true what they say. You shouldn’t always be thinking of hard sales on social media. You need to spend time attracting potential customers to your business and you should provide content to keep them interested. Don’t scare them off with blanket wall to wall sales posts, but don’t forget to tell them what you do and entice them to buy.
In the example below from Curious Wines they’ve posted their newsletter as a Facebook post. A great way to get more from a single piece of content.
3. Add a call to action to your blog posts
You’ve enticed someone onto your site and delighted them with your content. Make sure readers know what to do next and how you can help them. Adding a simple text call to action at the bottom of your posts could be enough to get someone to pick up the phone.
4. Use LinkedIn to warm up sales leads
Although it would be a mistake to go straight in with a sales pitch with new LinkedIn connections don’t be afraid to push for a call or a meeting after you have gotten to know them better.
Do you have a strategy for driving sales from social media? What tips do you have to share?
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