“Come inside for dinner, or to put your feet up by the fire”
That sign almost made me drop everything, I could picture myself by the fire, relaxing. Does your web content do the same for your website and business?
Find out more below:
Is your website copy enticing? Can you write content for your website that will make people want to come in and find out more?
If you want to be as enticing as the guest house in my story you need to start looking beyond your offer, beyond the sales pitch. Start thinking about writing website copy that paints a picture that your customers will be dying to be a part of.
Ask yourself how your product or service makes their lives better.
For example. I could tell customers that I will save them time by showing them how to put a social media strategy in place. It’s true but it’s hardly enticing.
Alternatively, I could ask them to picture what they’d do with an extra hour of time every day. I could ask what they would do if they finished their todo list an hour early on a Friday.
Which version works best for you? I’m hoping it’s version 2.
Once you’ve crafted your website copy make sure it’s clear what you do, how you can help. Tell people what the next step is. Maybe it’s to get in touch, perhaps you just want them to subscribe to your list at this stage and continue the sales pitch via email.
I know that humble guest house has got me re-writing the copy for my website’s key pages. Will it make you review yours too?
Leave a Reply
You must be logged in to post a comment.