How To Create A Promotion Schedule For Your Blog

This week we’re looking at how to create a social media promotion schedule for your blog.

You spend hours and hours writing content for your blog, then you share it out on your social channels and it’s on to the next post. But that old content can still be working for you. In this weeks Podcast I show you how to create a content promotion schedule.

Here is what we’ll cover:

Look at your blog analytics – which social networks drive the most traffic. More importantly how long do people hang around? How many pages do they look at?
Focus on the networks that are delivering the best results
How to create a promotion schedule. Read more below

Listen to the full episode crammed with Blog promotion tips

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If you share my love of notebooks and paper, here’s the photo of the lovely orange HubSpot notebook I promised I’d share 🙂

Before we look at promoting content you’ll need a few things:

3 Images for your post:

For Facebook the ideal size is 1200 x 627
For Pinterest 735 x 1102
For Twitter 1024 x 512

Here’s a link to Canva as mentioned in the show.

3 Headlines for each blog post

We talked about this in episode 2. This gives you three chances to get the best hook

A list of people mentioned or linked to in the post

This way you can tag them when sharing your posts on social channels

A list of hashtags to use on Twitter

You’ll use one or two of these in each Tweet promoting your content. I’ve been using RiteTag to help me choose tags.

Decide how often you want to post to each social network. My guide is:

Facebook 1x per day (or I’m at slightly more at the moment)
Twitter 6x per day (I’ve seen other studies saying 3 times a day but I like to share a mixture of my own content and that from other sources).
LinkedIn 1x per day

Use this information to create a content schedule. You can create your own or download mine here.

Categorising your content:

When you write your next post, give it a category. I use the following four:

Evergreen
Time Sensitive
Seasonal
Check for Updates

This will determine how frequently and when you should share content.

Other Places To Share:

Facebook groups

Find Facebook groups that allow you to share links to your blog posts. You may not think these link groups are valuable, but I’ve found them hugely effective

Viral Content Buzz

Last year I found Viral Content Buzz, it’s a great site where you earn social currency by sharing other people’s posts on your social network.

Just like Facebook groups I’ve fond lots of good blogs there.

Most important of all

Don’t look at your social networks just as a channel for promotion. Use Twitter, Instagram and LinkedIn to get to know people better, share their content if it’s relevant to your audience. Ask for help and share your expertise when others need help.

This Week’s Challenges

For your next blog post:

Create three images – one for Facebook, one for Pinterest and one for Twitter
Find relevant hashtags for your posts
Add your new post to a content schedule (download my template), mark it up for the type of content it is and schedule dates for it to go out over the next week, month and year
Have a look at Viral Content Buzz and Facebook groups to share your content in

Finally

Download my promotion checklist here.

If you are enjoying this podcast please leave a review on , or in the comments section below.

If you are joining in with my weekly challenges leave me your comments and links below. I’d love to hear how you are getting on and I’ll give you a shout out on the show.