You’ve probably seen Facebook carousel ads in your newsfeed by now. These are ads that have more than one image that you can scroll through, each image linking to a different page (see below). We’ve used them for We Teach Social and found them effective in the past.
Last week Facebook introduced carousel links. These look very similar to the ads but they don’t work in exactly the same way.
Firstly they only work when you post to business pages. When you post a link you are offered a number of images that Facebook has scraped from the post. You can choose to delete or add more as necessary.
They actually look pretty cool in the news feed when you post them. The problem is how to control which images get shared when other pages link to your posts? That’s the topic of this weeks 1 Minute Moment.
What do you think? Will this make you create more and better images for your posts and web pages?
Or is it a gimmick? I’d love to hear your thoughts.