• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support

Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time

  • Tel:+353 1 442 9410
  • Home
  • About
  • Work With Me
    • Google Analytics Done-for-you
    • Training & Mentoring
  • Speaking
  • Blog
  • Get In Touch
You are here: Home / Facebook / Two New Facebook Advertising Targeting Features You May Have Missed

Two New Facebook Advertising Targeting Features You May Have Missed

August 27, 2015 by Amanda Webb

Share
Tweet
Share
Pin
Email
WhatsApp
Two New Facebook Advertising Targeting Features You May Have Missed
Two New Facebook Advertising Targeting Features You May Have Missed

Facebook location targeting for Ads has always been slightly flawed:

  • In Ireland it won’t allow us to target by county so I’ve spent many an hour on Google maps drawing radiuses around towns to try to ensure that I’m getting at least most of the county with my ads.
  • If I wanted to target people within a radius of a small town it was impossible, Facebook simply wouldn’t recognise some of the place names I gave them.
  • I couldn’t easily see if I’d got my targeting right. I just had to hope my calculations and radiuses had hit the right spots.

The good news is that two of these problems have been fixed and the third, the ability to target counties has gotten a lot easier.

New Facebook location targeting features:

1. Show me a map of the area I’m targeting
2. Let me drop a pin instead of naming a location
3. Let me target people who ‘live in’, ‘recently visited’ or ‘are travelling’ in a specific location.

Watch this video to see how they work.

The drop pin function makes it easier for me to target a county within the Facebook interface, this could make my targeting more accurate in future.

Have you noticed these features? Will they make your Facebook advertising targeting more accurate?

Have you noticed any other changes in Facebook ads recently? I’d love to hear about your experiences below.

 

Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book

Related Posts:

  • Amanda has her fingers out, measuring something... She is framed against the Meta logo and the words 'Ad free meta' float to her side
    Ad Free Facebook - Digital Marketing News 3rd November 2023
  • Amanda in full motion ducks out of the way of the TikTok logo, the stars and stripes and a giant word 'Banned'
    The U.S. TikTok Ban - Digital Marketing News 14th March 2024
  • Amanda looks surprised, maybe because Instagram did something that is actually good. Letting you highlight comments from your followers in your stories. And the words to her left say just that
    Highlight Instagram Comments- Digital Marketing News…
  • twitter-x-nsfw-communities
    How do young people use social media? - Digital…
Share
Tweet
Share
Pin
Email
WhatsApp

Filed Under: Facebook, Facebook Advertising, Video

Primary Sidebar

Work With Me

From Google Analytics Training to the ROI Escalator Programme. Find out how I will help you get more ROI for your business

Amanda, smiling with red hair draped over her shoulders. You can trust her (but I would say that wouldn't I)

Get ROI Help Straight To Your Inbox

Get daily tips and inspiration on how improve your digital marketing ROI using analytics

Privacy Policy

Let's Connect

let's connect on LinkedIn Subscribe on YouTube Follow on Facebook

Footer

Google Analytics Certified
Very Blog Awards Winner
Social Media Examiner Winner
Social Agency Scout
  • Done For Your Google Analytics 4 Packages
  • Training & Mentoring
  • Speaking
  • That Analytics Podcast – Learn to love your stats
  • FREE Webinar: Finding the Gold in Your Google Analytics
  • Get In Touch

© Copyright 2017-2024 Spiderworking.com - Social Media For Small Business · All Rights Reserved · Privacy Policy · Cookie Policy · Maintained by FlyingFish.ie