How do you measure your success on Twitter? Is it follower count? Mentions? Click throughs on links? Something else?
This weeks cool tool Twitonomy is a really useful Twitter analytics tool. It can show you some info about your own account including how many mentions you have had over a period of time. This saves a huge amount of time when you are building your account. If people aren’t mentioning you your message isn’t getting out.
It also allows you to analyse other accounts. This is useful if you are building an influencer list. It gives you headline stats on how many conversations users get into and how many links they share.
There are lots more functions within Twitonomy but I’m going to stick to these two features in this post.
Here’s how it works
You will need to sign in with your Twitter account to get started
Your Mentions & RT’s
Click ‘Mentions & RT’s’ on the top menu bar
Twitonomy will show you the number of mentions that you have had over a specific time period. On the free plan this date range is set by Twitonomy but if you upgrade you can specify a period of time that you want to measure.
Underneath this is a chart showing the number of mentions you have received. As you can see I had a peak in mentions towards the end of February.
Scroll down and you can see who has been mentioning you. Firstly ‘influential’ users, then those who mention you the most. No surprise that my business partner in We Teach Social Lorna is my biggest fan.
Scroll down again and you can see information about the number of RT’s you have received and the potential reach that these have given you.
Scroll down further and you can discover more about the number of favourites you have received.
This is great info to keep an eye on. I’d recommend putting it into a spreadsheet so you can measure growth over time.
View Your Own Profile
Click on ‘Profile’ in the top menu bar and Twitonomy will show you some info about your own account. It analyses your Twitter behaviour displaying:
- How often you tweet
- How often you use the RT button
- How often you mention other users
- How many of your tweets include links
- How many of your tweets include hashtags
- How often you use the favourite button
What is really cool is that it not only counts the number of times you do these things but it shows the percentage of your tweets that include them.
From here you can also see; your most RT’d tweets, your most favourited tweets, who you interact with the most and some stats about when you are online.
This is good information but it’s even more useful when you use it to analyse other accounts.
If you click a username within Twitonomy it will analyse the account of that user. You can also just type their name into the box to the top right of the page.
This is a good way to analyse followers. For example if you want to get into conversations with someone take a look at the percentage of replies. If this is low you could be wasting your time trying to chat to them.
In the example below you can see that Lorna is quite conversational so it should be easy to chat to her on Twitter. She doesn’t send that many RT’s using the RT button but almost half of her tweets include links. This means there is a chance that she’d share your content if she finds it useful.
Just these few features make Twitonomy a really useful tool and they are all available for free.
A lot of the coolest functions are only available on the premium version. What is nice about the premium pricing is that you can sign up for just one month, no need to subscribe.
If you are planning on doing a social media audit on your own account or if you want to spend a bit of time on influencer research it’s well worth the upgrade.
Even without paying for the premium features this is a really handy tool for measuring your own success and deciding on who you should be following and talking to.
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