This week I’ve found some handy social media strategy stuff, some ideas for Facebook content and an article about social media SEO.
How to Increase Fan Engagement on Your Facebook Page
I think this is the third week in a row that I have been talking about Facebook reach being down. It does look like that will either have to pay to get your content seen in the future or you will have to work hard to create great content.
This post from Amy Porterfield shows you the type of content you should be sharing to get your audience interacting with your content.
NPR’s Epic April Fools’ Day Prank
Every April fools day there are some gags that raise a smile and others that you never realise were a prank as you miss the great reveal. This example could well fall in to the second category.
I think we realise that those who comment on our posts on social media don’t always click the link. People are short of time and a good headline can be enough to tell them enough about the topic for them to state their opinion. It’s a shame really as publishers spend a lot of time crafting their posts.
This April fools NPRS played a prank on their Facebook audience. I’m not going to tell you what it is, you’ll have to click the link! I can tell you it’s worth a read and tells us a lot about the behaviour of online commentators.
3 Steps to Build a Social Media Marketing Sales Funnel
This month our content focus is on social media strategy so I found this post from Social Media Examiner fascinating. Sales people will be familiar with the traditional sales funnel but it doesn’t quite fit the social sales process.
This is a good read and one to bookmark.
**Note: 5th April 2014 The Social Media Examiner site is currently down. The link is correct, try it again later.**
Brand Identity Online
How hard have you thought about your branding online? Consistent branding online ensures that your audience will begin to recognise your content. This post on Social Media Today talks you through how a real life brand makes specific decisions to ensure it remains consistent.
5 best practices for great Facebook ad creative
If you are delving into Facebook advertising for the first time or even if you have been doing it for a while it’s worth taking a look at this post from Media Street. It’s full of good basic tips on creating ads that work.
Setting Your First Social Media Marketing Goals
This is probably the shortest article that I’ve ever linked to but it’s brilliant. It just goes to show that you don’t have to write 1,000 words to share good information.
Once again it’s about strategy but this time it’s looking at how to set your social media marketing goals.
Twitter & Facebook links affect SEO on Google and Bing
From time to time I hear social media people talking about the SEO benefits of social media. Sadly there is virtually no such thing. Links posted on Facebook and Twitter rarely have an effect on your SEO.
Social signals could have more effect on search engines in the future but for now it’s going to be rare. Read more in the is article from Web SEO Analytics.
And from Spiderworking.com this week:
WordPress Tutorial: Embed HTML in Posts & Pages with ‘HTML Snippet’ – Cool Tool
I use the ‘HTML Snippet’ WordPress plugin on this blog to embed banners at the bottom of my posts. It saves me a huge amount of time. Here’s how to set it up, I’ve also included the code you need in order to add a snippet to your site.
Is Your Target Market On Facebook? Find Out With Facebook Ads Manager [Tutorial]
This is the first in my series of videocasts on how to find your target market on social media. I show you how you can gauge the size of your market on Facebook using Ads Manager.
A Quick Guide To Creating A Basic Facebook Strategy – Part One: Planning
Over the next three weeks I’m going to be showing you how to build a basic Facebook strategy. In part one I take you though some steps to plan your campaign. Next week we’ll be looking at content creation.
That’s all from Spiderworking this week. I hope you are having a great weekend.
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It is interesting to see the changes happening within Facebook and so many businesses are unhappy about it. In some ways it is good though – we will see improved content from businesses. Porterfield’s post includes lots of common sense – it’s all down to working out what will encourage people to engage.
I liked the simple effectiveness of the social media marketing goals post too 🙂
Laughed at the April fools prank and you were spot on there! I’ve had one or two comments left before and known full well they haven’t read the post and tried not to be too smug replying to them 😉 the Facebook link was interesting and liked some of the tips the author suggested for increasing engagement. Will see if it’s worth spending more time on it after I’ve checked to see if I’m reaching/have a good target audience 🙂
Thanks Dee, yes the April fools was very amusing. I can’t help but feel sorry for the commenters though 🙂 Amy is a superstar she doesn’t blog that often but when she does it’s always full of great info.
Thanks Lorna, yes Amy’s post is good practical inspiration. Facebook has got super hard but I’m still managing to reach a good portion of people on Spiderworking, it’s taking a lot more effort though.