Google Keywords Planner is a tool that will help you discover what people are searching for on Google.
It’s a handy way to decide which keywords you should include in your blog posts to help it apper on Google. It’s even better at giving you inspiration for what you should be blogging about.
In this weeks videocast I show you how it works:
When you find keywords or key phrases that you want to optimise for they need to be relevant to the content you are writing. If someone finds your post when searching Google for the answer to ‘why should I use Facebook advertising’ they will expect to arrive on a page showing them how to do that. Make sure you are delivering on that promise.
If you are using my content schedule and are using monthly or quarterly themes take some time to do some keyword research for them. You will find terms that will make it easier to appear in search engine results, you will also get a better idea of what people are looking for when they search Google. Make a note of those search terms and start to build content around them.
Google keyword planner is just the beginning of keyword research but it’s a good place to start.
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