In this weeks roundup I’ve got some video inspiration both in the form of crowdfunding video pitches and a really clever vine. I’ve two case studies, a jargon buster for bloggers and a whole bunch of tools that will help you save time when using social media.
Crowdfunding Pitch Videos That Shine: Indiegogo’s Best for 2012
I was doing some research for a blog post I wrote for the Write On Track website this week and found this fabulous post of great crowdfuding pitch videos from ReelSEO.
It doesn’t matter what kind of online video you are making, you have a duty to everyone who clicks the play button to keep them entertained. I think that all these work and are great inspiration to anyone contemplating shooting a web video.
50 More Business Jargon Fixes for Bloggers and Content Writers
If you are a blogger you will know that there are certain phrases that you write over and over again that get on your nerves. If they are getting on your nerves they are probably jarring with your readers too. I know that I have a few key phrases that I find myself both writing and then deleting constantly.
This list of overused business jargon phrases is well worth a read, It will help keep you in check. I know I’ve used ‘bang for buck’ before and I’m sure there are some others there that I’ve been guilty of in the past too.
10 Things You Must Know About Your Audience!
It can be really hard to define your audience but if you want to be successful with your marketing there is no excuse, you have to get to know them.
This huge post from Pam Moore is a great resource, it takes you through a list of questions you need to ask yourself about your target market to get to know them better. Once you know them your online marketing will become much easier and you’ll see better return on investment.
Social Media Success Stories: Heinz Five Beanz on Facebook
Heinz have run many clever social media campaigns, their success in many cases has to be attributed to the ‘We Are Social’ agency who have orchestrated the best ones including this one for ‘Heinz Five Beanz‘. Including a quiz, giveaways and discounts it seems to have achieved it’s goals of brand awareness for a new product. Read more about the campaign here.
Table Tennis by @yelldesign #AusOpen
Quite simply the best Vine I’ve ever seen
Case Study: How a ski resort hit 30 percent email conversion rate via Facebook
The second of the case studies I’m sharing this week shows the effectiveness of Facebook competitions. This is a powerful example of how you can generate leads through a competition. It’s interesting to note that ‘for every 100 people that view the campaign, 30 are entering their email’. That’s a whole lot of email addresses.
I’d recommend reading this before you think about setting up a Facebook competition, it’s not just a sales pitch for Heyo there’s some great tips in there too.
20 Tools To Stop The Social Media Timesuck
I’m looking at time saving solutions for social media this month and there seems to be no end of tools that can help you save time. I’m going to be sharing a few of my favourites but this post is full of recommendations. I just have to be careful that I don’t spend too much time trying them all out!
And from Spiderworking.com this week
Save All Your Open Tabs To A Visual Board With Collectably
I try to keep the number of tabs I have open on my browser to a minimum, since I started using Pocket I’ve cut down but when I’m blogging, like now I tend to have quite a few open. The problem is, when I finish a blog post I still tend to leave them open. This weeks cool tool allows you to save all open tabs on Chrome to a single page so you can revisit them later. It’s really handy when you are researching a topic and I know it’s one that I’ll be using again
Time Saving Tip – How To Schedule Facebook Posts [Tutorial]
Scheduling content on social media can be a controversial topic but I do believe it to be an essential way of saving time and being more productive. In this weeks video cast I show you how to schedule your posts on your Facebook business page.
A Beginners Guide To Creating A Social Media Content Schedule + Free Template
I’ve been meaning to share this for a while, it’s my method for creating a social media content schedule. I’ve included a download link where you can get the templates and I talk you through how to complete it.
How To Plan A Successful Crowdfunding Video Pitch
And the reason I was researching those crowdfunding videos earlier this week? I was busy creating this guest post for Write On Track. In it I take you through the steps you need to take to plan a successful crowdfunding video pitch. In fact these tips could be helpful for any online social media video.
Spring Online Social Media Courses Announced
And finally, we just launched our Spring term courses over at We Teach Social. They include some old favourites; Twitter for beginners, Facebook for business but I’ve added a few this term including Facebook advertising. Click here to see the full timetable.
If you enjoyed this blog post why not subscribe to my newsletter or my blog posts via email. Click here for more info.