Good evening. I hope you are having an excellent weekend. It’s been a busy week at Spideworking.com with many projects coming together. I’m going to be at the Irish Ploughing Championships soon with We Teach Social. We have a goal to get farmers tweeting. Watch out for pictures and updates on the We Teach Social Facebook page.
The Blog Awards Ireland are also in full flow and as one of the organisers I’m really enjoying discovering so many fantastic blogs. We released the shortlist last night so if you have a need to binge on great content you couldn’t go far wrong if you picked a few to read from the list.
Here’s my pick of the stuff I read this week. Enjoy your weekend.
Another Stupidly Misguided Tweet From @KennethCole (And He Confirms He’s Doing It On Purpose)
Have you ever wondered when you see a Twitter storm over, what we asssume, is a misguided tweet if it was deliberate?
When Epicurious used the Boston Marathon Bombing to promote some of their recipes they were mentioned all over Twitter. Was this an innapropriate gaffe or a deliberate attempt to gain publicity?
This article on Kenneth Cole, the brand that jumped on the #Cairo tag during the Arab Spring suggests that it was the latter.
Of course he could well be doing it to draw attention to the issue as he claims on Instagram.
Facebook Begins Penalizing “Low Quality” Content on Pages
If you read my blog you are probably aware that Facebook has made some changes to the algorithm that it uses to decide who sees what content. The latest changes suggest that it will peanlise what it considers low quality content. This seems to suggest that memes will get seen by less people in future. Here’s an interesting response from Post Planner. I have to say I’m not a big fan of putting off message content on your page but they do have a point.
Google Keyword Planner: The Ultimate Guide
For as long as I can remember people have recommended the Google Keyword Tool to me for SEO. It helped you to find keywords that were related to your business that might have less competition than the obvious ones but were still searched for.
Then all of a sudden it was gone, well kind of. It’s moved and it’s changed but it’s still there. If you are missing it, or if you have never tried it I’d recommend reading this post from Razor Social. It’s a step by step guide.
5 Places to Find Free Images for Your Blog
Social media has become a very visual place, what with Pinterest, Instagram Facebook and even Twitter now embedding images in the stream it’s becoming essential to attach a good image to every blog post you write.
Finding images can be hard however and many people steal copyrighted images via a Google image search. Of course this is not only wrong but you could end up being prosecuted.
This article is one to bookmark, showing you 5 places that you can get free images to accompany your blog. I’m a massive fan of Photo Pin but must check out some of these other options.
What A Four Seasons Promotion Tells Us About Businesses And Pinterest
This is the first of two posts I’ve selected about Pinterest for this weeks roundup. The Four Seasons Hotels have always been quite innovative in their use of social media and it seems now they have come up with something clever on Pinterest.
They are inviting potential guests to create a board to help them plan their holiday. They will happily collaborate on that board suggesting things to do in the local area etc. It looks like a lot of fun and really promotes The Four Seasons as a helpful brand.
Find out more about how it works here.
5 Awesome Facebook Timeline Contest Ideas
Now that the rules have changed and we are allowed to run competitions on our business pages we need to start thinking of new and innovative ideas that complement the format. Note Like & Share contests are still against the rules.
If you are tempted to run one of these contests here’s some ideas to give you inspiration.
Don’t forget there are still strong reasons to run competitions via an app, specially if you have a high value prize. But for small giveaways timeline contests are really great.
10 Brilliant Pinterest Board Ideas From Real Brands
Here’s my second Pinterest post recommendation. As a business it can be hard to put a good Pinterest strategy together.
This article from Hubspot brings some inspirational examples together. I particularly like the ‘dog’ board and the ‘door’ board. Not sure what that says about me!
And from Spiderworking.com this week
This Tweet Will Self Destruct In…
This weeks cool tool is pretty cool! It allows you to set an expiry date on a tweet. Very handy if what you are tweeting is time sensitive or a limited offer… also a lot of fun. Read more about Spirit of Twitter here.
How To Prepare for An Online Video Shoot
Have you embraced video yet? Are you struggling to get the results you want? Whether it’s a 6 second vine video or a longer piece for YouTube preperation is key. Here’s my tips on preparing for a successful video shoot.
Rounded Up
I’m also delighted to be included in two roundups in the last week. The first was from a great blog I subscribe to Social Fresh. The second from the blog of a fantastic Facebook tool AgoraPulse.
Thanks guys 🙂
We Teach Social – Roundup
Yes another roundup. We’ve just launched our blog over at We Teach Social, there you will be able to read about what we have been getting up to every week as well as find sample lessons and tips from our courses.
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