We have lots of tips in this weeks social 7, two articles on Vine marketing, one company that is using it well and one on the value or not of Vine contests and how to prepare for Facebook graph search.
Honda Responds To Tweets With Real-Time Vines
This is a really clever campaign from Honda, they are using Vine to respond to customer tweets as part of their new promotion.
Anyone who tweets @Honda with #wantanewcar will get a personalised video response. The reason I like this approach is that it’s customer centric, it’s being generous and it’s personalised. The potential customer who gets the Vine will feel valued as the video has been created just for them. And of course there is going to be huge social value, those who receive the videos are going to be sharing and talking like mad about Honda, that’s a lot of online goodwill. A great piece of Vine marketing. Read more on All Twitter.
Common Twitter Tips Your Business Should Ignore
There are a plethora of Twitter tips out there and sometimes I think people take the stats too seriously. I know I have been a victim of this in the past. I think the real message of this article from social media today is that if we rely too heavily on the statistics our tweets may become uninspired and boring. I’m not saying ignore statistics, just take them with a pinch of salt and remember to measure what works for you.
Eight brands that have run video contests using Twitter’s Vine
This article is a real eye opener. It shows some big brands that have run Vine contests and the lack of entries they have received. The user base on Vine is obviously not large enough or engaged enough with Vine yet to make competitions effective.
For me it calls into question the reliance that many businesses have on competitions in general. The clever campaign from Honda that I’ve mentioned above shows more innovative thinking and creates a more relevant and engaged customer than a competition.
Getting people to tweet your content is easier than you think
Getting social shares, spreading your content further is what really makes social media work. It turns your content into a word of mouth tool. The problem, as this article from Social Fresh points out is that most people are lazy so you need to make it really easy for people to share.
Optimizing your small business page for Facebook Graph Search
I’ve been banging on about Graph Search for a long time, last week it was fully rolled out in the states (apparently if you change your language settings to English (US) on Facebook and click this link you are more likely to get it soon). Even if you don’t have graph search yet it’s worth looking at your Facebook page and optimising for it. This means that when it is fully launched your page is more likely to appear in results. This infographic makes it look easy.
How to Showcase Your Work Using LinkedIn’s ‘Professional Portfolio’ Feature
Have you worked on your LinkedIn profile recently? I always think it’s worth reviewing it quaterly. This article from Hubspot shows you how to enhance your profile with a professional portfolio.
How To Get The Most Out Of Google+ Today
I’ve noticed a huge uptake on Google+ recently. More people seem to be active and my stream is getting busy. I’ve also noticed a lot of interest in it on courses that I run. If you still haven’t embraced it this article from Read Write is full of tips for getting the most out of it.
And From Spiderworking.com This Week
Beat Procrastination & Increase Productivity With Strict Workflow
This weeks cool tool is one I really need at this time of year. It’s hard to sit in and work when the sun is shining through the window. The solution is to work more efficiently and switch off all those distractions. This Chrome extension will block sites that are likely to distract you for 25 minutes at a time rewarding you with 5 minutes of surfing time between sessions.
6 Ways To Find People To Follow On Twitter
We tend to get obsessed with how many people we follow on Twitter but for me it’s just important to make sure you are following the right people. Here’s some tips on how to find great Tweeps to follow.
If you are a Twitter newbie or are nervous of getting started sign up for my A Beginners Guide To Twitter online course starting on 26th August 2013. More info here.