Delight Your Customers, Twitter Mistakes And More – The Social 7

It’s been an interesting week. Facebook finally added hashtags, although I don’t have them yet, and there’s been loads of great content for me to choose from. I even found a fantastic tutorial on setting up a hosted WordPress blog which is particularly relevant as we’re just about to launch Blog Awards Ireland 2013.

5 Ways to Make Your Customers Feel Loved

The first article I’ve chosen this week isn’t exclusively about social media but the lessons learned can certainly be applied to it. Delighting our customers is one of the best ways to encourage positive word of mouth both online and offline. This article is full of tips on how to be delightful.

How to Ensure Your Facebook Contests Attract Genuine Fans

Facebook competitions are one of the most frequent topics that people get in touch with me about. People are beginning to worry that they are breaking rules and seeing the benefits of using apps to run them. This fantastic post from Social Media Examiner is great as it discusses the various ways to make sure that you are attracting the right people with your competitions. Some very simple tips but worth familiarising yourself with. You might also be interested in my 8 step guide to setting up Facebook competitions.

Show, Don’t Tell: 5 Lessons In Communication

I love this article. Once you have got to grips with your social networks and understand posting you should start thinking about how you can be more creative, how you can really stand out and be special. That’s what ‘Show, Don’t Tell’ is all about. It’s one you definitely want to sit down and have a good read of, you will be inspired!

How to Set Up a Hosted WordPress Site

WordPress is a very impressive blogging tool but it can be so much more. If you are comfortable with your WordPress.com account but would like more features or if you want to expand from just a blog to a fully fledged website I’d highly recommend looking at a hosted WordPress.org site. My own site is slowly being built on it and I’ve recently developed the We Teach Social site on it.

The good news is that it’s not too complicated to get started with it, this guide from Mashable takes you through the process step by step.

10 Twitter Mistakes You Also Make in Real Life

The Infographic I’ve chosen to share this week, cheekily branded an ‘InfoComic’ by it’s developers is fun but also quite relevant. I agree with most of the points and love that they’ve managed to slip a Breaking Bad reference in there.

Facebook Introduces Hashtags – #Copycats

This week Facebook introduced clickable hashtags, although at time of writing they are still not enabled on my account, some people are delighted, others are terrified that this will lead to a flurry of unreadable status updates peppered with irrelevant tags. Love them or hate them I’m pretty sure they will be here to stay and that Facebook will soon be selling advertising based on them. Here’s an excellent overview from the Wolfgang Digital blog.

Nine Reasons Fans Don’t “Like” Your Status Updates

This is an interesting one, and it’s probably something we’re all familiar with. We post something brilliant on Facebook and we get zero reaction. Why don’t our Likers like our posts? Social Media Today gives us six possible explanations.

And from Spiderworking.com this week

4 Ways That Twitter Is Better Than Facebook

I do love Facebook, it’s a great marketing tool and if you put the time in you will see results. Twitter however is often overlooked and in some ways it is a better network for businesses. Here’s some of the reasons I think you should take a first or even second look at it.

We Teach Social – A Beginners Guide To Twitter

If you are not using Twitter yet or are struggling to get started take a look at the online course that I am running. It’s part of a new project ‘We Teach Social’ that I am working on with the women from Write On Track. More info here.

Here’s wishing you a fantastic weekend.