Yes we are still banging on about that new Facebook algorithm but it’s only one amongst a bunch of great reads I’ve found this week. There’s the story of a fake Twitter user pedlar, M&S v Innocent on Twitter and what does ‘Share of voice’ mean? Hope you all have a great weekend.
Tis the season to be social shopping
As it’s almost the end of November I think it’s finally OK to mention the C word. Christmas is coming and online retailers need to be ready. As someone who used to sell Christmas gifts online I’m very aware of the plight of the retailer. You are all set to go at the beginning of October, chomping at the bit to start marketing but mention Christmas before Halloween and there will be trouble. Finally November comes and we hope to see sales but in truth most people leave it to the last minute, we may get a few orders in early, we may send emails warning that last ordering date is coming up, we may remind people of the last shipping date but you can guarantee that the busiest day of the year will be the day after last delivery deadline has passed. This article from Social@Ogilvy can’t help you with that but it does contain some great stats and tips on using social media and internet marketing to sell this Christmas.
As I’m a tad email marketing obsessed at the moment this quote stood out for me:
“A Yesmail study cites that consumers are most likely to engage with a brand when researching a product or after receiving an email promotion – and less likely to engage right before or after purchase.”
Of course if you’ve overlooked your email marketing and live near Kildare there’s a chance to get it sorted just in time for Christmas. More on my upcoming email marketing workshop here.
The ultimate guide to the new Facebook algorithm
And here it is, the most detailed breakdown of the updated Facebook algorithm I’ve read including info straight from Facebook. Finally we can stop guessing and really make the feed work for us… if we’re clever. Although it’s sad to see the drop in reach on Facebook pages I do like that they are addressing spammy posts and taking in to account ‘negative feedback’ when deciding edge.
The Onion – using social media to cover for lack of original thought
I’m sure it’s not just me that watches this parody of a TED talk and cringes. We’re not all like this you know, and if all my Twitter followers were robots I’d really miss chatting 🙂
4 great tools for searching social media
Like most people I find Facebook search frustrating. So much so that I avoid using it at all. That’s why this article from Razor Social peaked my interest. It includes 4 great search tools and the first one ‘Social Searcher’ works with Facebook. I’m going to have to give this a go for a future cool tool post.
The M&S v Innocent Twitter spat
I love it when a brand shows it has a personality online. Yes we know deep down that there are real people behind those logos on social media accounts but it’s always good to see them having a bit of fun. It’s clever marketing because it gets us talking about them, it makes the customers or tweeter feel special and I’m sure it brightens up their day. This example that Claire Boyles shared with me from her blog brought a big smile to my face, a smile that I now associated with the two brands involved. I hope it makes you smile too.
There’s been a lot of talk about fake followers this year. Celebrities and politicians alike have had their followers analysed to see how many are fake. There’s been some pretty big revelations for some of them too. But how are they buying these fake followers? Who sells them and how do they create so many so quickly? This fascinating interview with a fake follower pedlar answers some of those questions but not the key one. How is he making them so quickly?
WTF is ‘Social share of voice’
It’s one of those terms that seems to get bandied around a lot at the moment, it’s one I’ve even been known to use myself ‘Social share of voice’. I’m loving this post on Magic Bean Laboratory that asks what is share of voice and what we should be doing to ensure that we appear on news feeds.
And from Spiderworking this week
Delete your tweets in bulk with TweetEraser
This weeks cool tool helps you delete a bundle of old tweets, so if you’ve said a bunch of embarrassing stuff or even just had a change of tack this might be a good solution. I didn’t have the inclination to delete my tweets in bulk so I didn’t get to fully road test it but it looks like a good solution. If you try it let me know.
How to find the posts you’ve scheduled on Facebook
If you’ve scheduled a post on Facebook and suddenly realised it’s not relevant, or discovered that you scheduled it in the far future do you know where to find them? This weeks short video shows you.
How to get more email subscribers
Before you embark on email marketing you need to build a list to work from. If you haven’t started yet don’t panic. Here’s some tips on building that list.
If you are based in or close to Kildare book a spot on my email marketing for beginners workshop in Naas on 3rd & 4th December. You will learn more about how to best utilise email marketing for your business and create an email to send to your customers in time for Christmas. Call 045 897610 to book your place for just €40. Find out more about what is included in the workshop here.