Facebook insights have become fantastically indepth over the last few years. This is wonderful for marketers as we can see so much more about our likers, we can make sure we are reaching the right people, we can see what content works and tie this back to our business goals. However they can be complex to navigate and that’s where this weeks cool tool comes in handy. Minilytics takes your existing insight information and does the work for you, giving you analysis on the best time of day to post, the best type of content to post, how much of your audience you are actually reaching and information on the age and gender of your audience.
Here’s how it works:
Go to the Minilytics website. Log in with Facebook
Give permission to the app to access your Facebook info (basic info & email address)
Click ‘Go To App’
Allow additional permissions (manage your pages, access page Insights)
Before choosing what sort of information you want to see you need to tell Minilytics what page you want to analyse. To choose a page click the ‘change page’ cog on the top right hand side of the screen.
Once you have selected the page you have a choice of what information you want to see; ‘Best time to post’, ‘Best type of post’, ‘How many people are your reaching’ & ‘Who are your fans’
Click on one of the questions on the screen or click on a menu on the left hand side of the page – here’s my results.
What I love about this app is that it tells you how it has analysed your data to come up with a result. For example, it has told me that the best time of day to post to my page is 1pm, it tells me that it has come to this conclusion by analysing the last 100 comments on page posts. What doesn’t seem to correlate is the actual time. It tells me that the average top time for people to comment on my page is 12 noon, yet it’s telling me to post at 1pm?
**update – Jeff from Page Lever has been in touch in the comments to explain this anomaly, The 12 noon refers to GMT but I’m currently in BST timezone so the 1pm represents local time for my best posting time.**
There’s nothing unique here, the application is just analysing your existing analytics and presenting the results in a easier to digest format. It’s this format that is what is wonderful about this app, it’s a massive timesaver, particularly if you pay close attention to your insights. I’d recommend that you use this tool on a regular basis, either weekly or monthly, in order to improve and test what works best for your page.
As a bonus the app also creates a report for you to download and share with your team.
It’s worth mentioning that this free tool is provided by PageLever who offer a paid Facebook analytics tool.
Did you find this app useful? Did you find the results surprising? Will it make you take a better look at your Facebook statistics in future?
