One of the highlights for me of the SMM11 event in London earlier this year was the presentation by John Morter, the man behind the ‘Rage Against The Machine for Christmas No1 Campaign’. He was amusing and gave us lots of handy takeaways. The one that resonated with me the most, possibly because it’s something I had been advocating myself for some time, was his tip to change your Facebook page avatar when you have a new offering or important news. The change in profile image will draw people’s attention and maybe make them take a fresh look at what you do.
With Christmas on it’s way Facebook is awash with seasonal avatars and for those selling gifts or Christmas products adding a bit of festivity to your page reminds people that you are there, a fresh avatar attracts new post views and can even be a spark for a conversation.
This year we chose to add antlers to our logo. Last year more dramatically we made it snow. The reaction has been great and we’ve seen lots more interaction since we made the change. It also gives us something else to talk about, we asked our ‘Likers’ to share their pages with us and you can see both their and our designs below.
There are a couple of downsides to being festive, you must remain true to your brand, a cartoon Reindeer or Santa whilst suitable for some companies doesn’t suit others. You need to make sure your brand shines through so that your avatar doesn’t get lost in the sea of Santa hats.
Think about how you can modify your logo to reflect the season without hiding your branding. When creating your festive profile picture imagine your decorating a shop, how you decorate depends on who you want to come in the door, once you have identified this create something that reflects it.
Featured above OutOfHoursVA, MyKidsTime Sligo, Avon From Fiona, Prints4Gifts and Spiderworking.com
What do you think? Does changing your avatar draw more attention to your page or do all the Santa hats mean you’re missing updates from the pages you usually follow? If you have created a festive page share your link with us on our Facebook page.
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