If you are looking for inspiration for your Social Media strategy look no further. One thing I love about social media is that techniques and strategy are easily transferred from big business to small business. There is something we can all learn from good campaigns.
This week I thought I’d share three of my favorite case studies as found across the Internet (Marmarati is my personal favorite).
1. Marmarati
This campaign for Marmite XO blew me away. I love the quirkiness and innovation built on a very simple structure. Sadly I missed my chance to become part of the second circle of the Marmarati but hopefully I’ll get my chance in the third circle.
2. Zappos
Whenever innovative social media marketing is mentioned ‘Zappos’ comes up. Their brave and innovative campaign allows all employees to become part of the process. Employees are encouraged to tweet and not just about sales. This is a lovely way of bringing traditional customer and shopkeeper relationships into online commerce.
Read all about it on the Ignite Social Media blog
3. Whole Foods Markets
This was one of the first brands that I became aware of on Social Media. I love the way that they manage to make such a big chain of stores feel personal and helpful. Each store has it’s own Facebook and Twitter page and you can connect and consult their cheese and wine experts via Twitter.
What’s your favorite social media campaign? Do you have your own success story to share? Let us know in the comment box below.
