Identifying potential customers and engaging with them is probably one of the strongest marketing strategies you can use Twitter for. But how do you find these people?
Just before Christmas we showed you how you can use Hootsuite to find new customers on Twitter. Twitter advanced search in conjunction with Google reader is another simple way to identify new potential customers, this week we show you how.
If you are unsure on how to use Google reader have a look at our previous videocast. And don’t forget to follow us on Twitter for lots more social media hints and tips for your business.