Christmas used to be my busy period, in the days before Spiderworking.com I ran a gift hamper company and October – December would usually see me buried up to my elbows in packing straw. It was my experience selling Christmas gifts online that led me into the soical media business. Here are my 5 hot top tips to promoting your seasonal business through Facebook.
1. Christmas up your profile image
Changing your profile image for the season will make people think of Christmas every time they see your updates. It also keeps your page looking fresh. You could add a Santy hat like Hairy Baby (pictured above) a sprig of holly or mistletoe.
2. Be Christmassy – make people smile
What do you love about Christmas? Tell a story about Christmas relating to your business. If you sell warm clothing talk about snowballs, if you sell books talk about lazing by the fire after Christmas dinner.
Can your community contribute? Ask them to relate their favourite Christmas moment or poll them on what part of Christmas day is the best; opening presents, dinner or the post lunch stupor? The more interaction on your page the more it will attract new people in as they see what their friends are doing.
3. Tell your community about the benefits of buying from you
Facebook isn’t about selling but in reality that is what you are there to do. As long as you are giving relevant content to your community it’s OK to talk about what you sell. Tell your ‘Likes’ about the benefits of buying from you, tell the story behind your product. One of the most popular blog posts from Feelgood Organic Hampers was the story of why we chose to package our product the way we did.
Always include a call to action in these posts, tell your readers how to order, give them a discount or bonus code to use on your website when buying.
4.Promote your deadlines
Facebook is a great way to ensure your customers know your deadlines, when is the last order day for Christmas delivery? If you ship overseas make sure you alert people to their specific delivery deadlines.
5. Let your customers do the selling
Are your customers happy? If so ask them for a testimonial, ask them to send in photos of themselves with your product and post these on your page. Again this sharing will attract more people to your page and your product.
We’re offering free one hour consultations to businesses trying to sell online for Christmas. To book a consultation contact us or give us a call on 01 442 9410. We’ll look forward to talking to you.