There’s so much to learn with the new Facebook Timeline business pages. I feel a bit like a child with a new toy. The new tab displays are great, they really highlight those customised tabs.
This week I show you:
- How to feature your best tabs on Timeline
- How to change the tab names and the images that display with them.
I’ll be back next week with more on the Facebook Timeline. Is there anything that you’re finding challenging with Timeline? Is there anything you’d like me to cover in a tutorial? Leave your suggestions in the comments below.
You may have noticed Facebook Like boxes on websites, they are those boxes filled with the faces of the people who ‘Like’ the Facebook page connected to the website, some may even include details of the most recent posts from the page. There is a massive advantage to having a Like box over a simple link or button that brings you to the Facebook page.
1. People don’t have to leave your website to Like the page
2. When we send people to our Facebook page they may get distracted by other Facebook activity and forget to click the Like button
This week I show you how to create the code for a like box. Before you start you will need to know the dimensions in pixels of the space that you want to plug the Like box in to.
There is currently a bug with Facebook that makes it necessary to add a snippet of code yourself. Watch to the end of the video and I’ll show you how to fix it.
This week I look at one way to increase engagement on your Facebook page. Not only does a photograph catch the eye of your audience more than a link or status update, it also has better edge rank (a stronger likelihood of appearing on the news feed of the people who Like your page.)
Engagement is becoming crucial on Facebook, the more engagement you get the more likely it is that your next story will appear in the feeds of those Likers that engage with you. It also has the added strength of spreading the virility of the post beyond your existing Likes and to the friends of your Likers.
Photographs are crucial and in this tutorial you will discover the best way to share links using photographs as well as discovering the best way to create and add to photo albums.
There are many reasons you may want to add a form to your Facebook page including:
- To get people to complete membership forms for a club or group
- To get people to subscribe to a publication
- To send people something out in the post
- To email someone a voucher or offer
This week I show you how to add a simple form to a Facebook page using Google Docs and WooBox
If you are inspired to create a form after watching this video why not show it off by leaving a link to it below.
There hasn’t been a day gone by this week without someone mentioning Pinterest, both on the blogs I follow and students on courses I’ve been teaching. And it’s not surprising, statistics are showing that it is a massive driver of web traffic. I only adopted it when it was added as a Timeline app on Facebook but can see it’s attraction immediately. There are lots of clever things you can do with it for business but this week I thought I’d show you the basics.
I show you:
- How to find people to follow
- How to follow people
- How to set up boards
- How to pin
- How to install the Pinterest bookmarklet
I’ll be following this up with a more advanced tutorial in a few weeks time. Let me know if you have any questions in advance and I’ll try and include the solutions in my next video.
It’s often believed that Facebook is not a good tool for B2B. However there a number of ways that Facebook allows you to build relationships with other businesses on Facebook.
This week I show you how to use Facebook in business mode. How to tag business pages, how to share content and comment on posts from other business pages.
If you would like to download a blank Facebook schedule to help you plan your Facebook campaign click this link http://bit.ly/xEnhtl
We follow so many people on Twitter that it can be hard to keep up with the people that really matter to us. Customers, friends, competitors and peers are all important people for us to follow but unless we can cut out the noise their tweets could get lost in our streams.
This is where Twitter lists come in. They allow us to filter content and just see the specific users we want to at one time. They help us build relationships. This week I show you how to set up Twitter lists.
We follow so many people on Twitter that it can be hard to keep up with the people that really matter to us. Customers, friends, competitors and peers are all important people for us to follow but unless we can cut out the noise their tweets could get lost in our streams.
This is where Twitter lists come in. They allow us to filter content and just see the specific users we want to at one time. They help us build relationships. This week I show you how to set up Twitter lists.
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