Last week in part 1 we looked at how you can boost your Twitter profile by writing a great bio and by including a picture. The tips I am going to share this week may seem like child’s play to many experienced Twitter users but they are things that are often overlooked.
3. Personality
As business owners we are constantly seeking our USP, what makes us different to our competitors? What makes us stand out from the crowd? For me, the one thing you always have over your competitors, the thing that makes you truly unique is you and your people. In social media this is a massive asset, injecting personality and tone of voice into your tweets makes them uniquely yours.
One of my favorite Twitter accounts, spanning way back to the old days when I was blogging for Feelgood Organic Hampers is @KieranMurphy of Murphy’s Ice Cream. There is personality in his tweets, somehow always related to ice cream and always making me hungry.
Bigger companies can have personality too. Last week I showed you how Honda identified the people behind their tweets. The Roger Smith Hotel (@RShotel) in New York City has become a bit of a social media celebrity of late and although they are being very creative with their marketing it’s still easy to find the personality tweets.
So how do you add personality to your tweets? As children in school we are constantly told to write in a particular way, to make sure our grammer is correct. We are encouraged to have a professional writing style. The key to tweeting with personality is to throw all of these rules out the window. Tweet as you would speak and the personality will flow in naturally.
4. Sharing is caring
If you are familiar with @chrisbrogan you may be aware of his strategy that you should spend 12 times longer talking about others than yourself. Sharing is a massive part of what Twitter is about, Re Tweeting others and sharing blog posts from others that are of interest to your target market is easy and valuable. Not only does this provide you with great content to share with your target market but it also opens a way to connect with other Twitter users in your industry, provoking conversation and forging new relationships. 12:1 may seem excessive to some but however much you choose to share it should be a huge part of your Twitter strategy.
As well as sharing other people’s content you should make it easy for others to share your Tweets. As you know tweets can be up to 140 characters long but if you want to maximise your Re-Tweet potential, especially amongst the more established Tweeters who still use the old fashioned RT method try and confine your tweets to 120 characters. This allows space for a full RT.
Asking for a RT is a way to increase the number of shares you get but be aware not to use this tactic too often. Asking for a RT of every post will just make you look like you are begging! Sian’s wrote a good post on ReTweeting recently.
One of my favorite Irish business accounts for sharing is @GarrendennyLane, Lorna the owner is a keen blogger herself but constantly tweets links to other great design blogs.
To find content to share set up some Twitter lists of your favorite tweeters, the ones who create and share the best content. This way it’s easy to discover good stuff to share. Find some good blogs covering key areas of your industry and keep an eye on them
If you have any tips and tricks you’d like to share on using Twitter do let me know, leave a comment below as I’m always looking for great Tweeps to include in these posts.
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What is Blogging & Why Should You Blog?
Many people may not think of Blogging as Social Media but I am a big believer that not only is it social it’s also the most important social media. It can become the hub of your social media campaign, feeding into your other social networks, I often tell people that if they do nothing else they must blog!
Whether your blog is part of your website, independent of your website or even if you just blog using Facebook notes blogging can have a massive impact on your entire Internet marketing.
What is a Blog?
A blog can be a website or a segment of a website that is updated by the owner on a regular basis. People who visit the website are able to comment on blog posts, making it interactive.
There are different kinds of blogs; personal blogs that can extend from an online diary to a blog written around a specific topic. Some famous personal blogs have even been turned into films, for example Julie and Julia. I also love 101 W**kers (excuse the language but that’s what it’s called) the blogger behind it has now branched out and is contributing to the Guradian bike blog. There are also political blogs, photo blogs, video blogs and of course business blogs.
Why Should A Business Blog?
Blogging has many benefits for businesses.
1. If it is part of your website it will work well for SEO (search engine optimisation). Using keywords that you want your website to be found for in your headlines and the body of your blog will push your website up the Google rankings bringing more traffic to your blog and website.
Feeding your blog to your other social networks and encouraging others to share your posts will increase the inbound links coming into your website – also good for SEO.
2. It establishes you as an expert – Blogging gives you the opportunity to showcase your passion and expertise about a topic. You can become the ‘go to’ person about your industry.
3. A resource for customers – If your customers commonly ask specific questions blogging gives you the opportunity to address them on mass. If they are asking those questions online and find the answers from you they are more likely to buy from you.
4. Spreads your message further - If you are a local business looking to expand, blogging and social media gives you the opportunity to reach beyond the local market. You can target markets further afield within Ireland or even international customers.
5. Attract press attention – more and more journalists and researchers are turning to the web to research their stories. Having an active blog about your topic of interest can mean getting more press attention and being asked to comment on specific stories within your field of expertise.
What Should You Blog About?
There are a number of topics you can blog about
1. Your business. It may seem obvious but you need to blog on topics related to your business and industry. A political blog may bring lots of traffic to your website but not the right traffic. Make posts relevant to your offering. Absolute Dental handle this really well showcasing their services with out the hard sell.
2. Your own expertise. What information do you have that you can share? – What information do you give to customers on a regular basis? Turning these into tips and hints will make great blog content.
Teamwoodcraft’s relatively new blog does this excellently.
3. Topical issues about your industry. What’s happening in the news related to your industry? Add your comment or take on relevant stories.
Always providing up to date information on financial issues Red Oak Tax Refunds blog handles this well.
4. Who are your target market and what are they interested in? When I used to sell organic food I targeted people with an interest in the environment so blogged about a range of green issues, not just organic food but local food, cycling, organic gardening etc. This was information that would draw my target market into my site.
Greenside Up Veg include both recipes and gardening tips in their blog. They offer training on growing your own veg and if you’re growing it you are probably wanting to eat it too so this works perfectly.
5. Case studies and testimonials. Do you have happy customers? If so ask them to write a short piece on their experience with you and include it as part of or as a blog post. Use case studies of work you have done or customers you have helped.
This is done really well by Buyers Brokers, the photo and language of the testimonials leaves you in no doubt that they are genuine.
6. Guest bloggers. Once your blog is established find other bloggers that might have something to share with your target market. If you sell Wedding Dresses for example is there a Wedding Car company or a venue that would like to contribute a blog post.
Garrendenny Lane have a weekly guest blogging slot, all adding value to their blog and business.
More Blogging Tips
To find out more about blogging, and blogs both business and personal join us at Bloggers International, an International panel of experts will be sharing their knowledge of Blogging both technical and creative. We can help you get started or help boost your current blogging. Sponsored by Blacknight the event takes place on 29th June 2011 at 7.30pm in The Heritage Hotel, Portlaoise, Laois, Ireland and The Chequers Inn, Chipping Norton, England. We’re also streaming online live… details to follow on the Bloggers International website.
If you’re interested in coming to this free event RSVP on Facebook, Linkedin, Via The Website (on the right hand side toolbar), leave a comment below or email wave@spiderworking.com.
If you’d like to book a place on the two way video conference for the night you can book your spot for free by clicking here.