Social media engagement and links Does getting more engagement on your social media posts result in more clicks to your website? No, not according to a report from Memo. It found no correlation between the number of likes, shares, and comments on content and link clicks.  Does that mean social is a waste of time? […]

Google Analytics Key Events If you finally got your head around Google Analytics 4 I’ve got some bad news for you. It’s about to change the name of something and confuse us all over again. According to Google documentation, it’s going to change the name of ‘Conversions’ (similar to goals in old analytics) to ‘Key […]

Apple tax on Facebook ads When you buy a boosted post on Facebook or Instagram via the iOS app, Apple charges Meta a 30% transaction fee. And now they’re passing that fee onto you. Starting in the US this will be rolled out globally. You can avoid paying by using the Facebook and Instagram websites […]

Instagram is not limiting you to 5 tags Could hashtags soon be over on Instagram? It’s such a pain adding them to posts.  So when users got notifications that they couldn’t add more than 5 to their posts, I was kinda glad. It seems that the notification was a ‘glitch’, but is it a hint […]

LinkedIn is killing creator mode If you switched LinkedIn creator mode on to avail of extra features like live streaming and enhanced analytics, you may be surprised to know that this mode is going away. But the features aren’t. Although LinkedIn is killing creator mode it is going to make most of the tools available […]

TikTok in Landscape TikTok has its eyes set on YouTube viewers, those people who like to watch longer videos, in the traditional landscape format. The platform that made vertical video the norm is now flipping for landscape. Landscape videos will have to be over a minute long but in return, TikTok is offering ‘boosted views’. […]