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	<title>Spiderworking.com&#039;s Social Networking blog</title>
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	<link>http://spiderworking.com/blog</link>
	<description>Social Media Help for Small Business</description>
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		<title>Facebook Tip &#8211; How To Get Thumbnail Images To Show On Links</title>
		<link>http://spiderworking.com/blog/2013/05/22/facebook-tip-how-to-get-thumbnail-images-to-show-on-links/</link>
		<comments>http://spiderworking.com/blog/2013/05/22/facebook-tip-how-to-get-thumbnail-images-to-show-on-links/#comments</comments>
		<pubDate>Wed, 22 May 2013 09:06:19 +0000</pubDate>
		<dc:creator>Amanda Webb</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://spiderworking.com/blog/?p=3419</guid>
		<description><![CDATA[<p>Facebook tip: Have you had this problem?  You want to post a link to Facebook, you paste it into the status update box and the title comes up but there&#8217;s no image to accompany it. You try it over and over again with no luck. There&#8217;s a picture on the website but none appears on&#8230; <a href="http://spiderworking.com/blog/2013/05/22/facebook-tip-how-to-get-thumbnail-images-to-show-on-links/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p>The post <a href="http://spiderworking.com/blog/2013/05/22/facebook-tip-how-to-get-thumbnail-images-to-show-on-links/">Facebook Tip &#8211; How To Get Thumbnail Images To Show On Links</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Facebook tip: Have you had this problem?  You want to post a link to Facebook, you paste it into the status update box and the title comes up but there&#8217;s no image to accompany it. You try it over and over again with no luck. There&#8217;s a picture on the website but none appears on the page.</p>
<p>Luckily there&#8217;s an easy solution.  I discovered it last week thanks to Fiona from <a href="http://www.hunterslodgeliving.com/" target="_blank">Hunters Lodge Living</a> at our bloggers meetup. Using the <a href="https://developers.facebook.com/tools/debug" target="_blank">Facebook De-bugging tool</a> you can force Facebook to recongise the images. Here&#8217;s how it works:</p>
<p>&nbsp;</p>
<p style="text-align: center;"><object width="640" height="360" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/RfTQ8ylgvE8?version=3&amp;hl=en_GB&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed width="640" height="360" type="application/x-shockwave-flash" src="http://www.youtube.com/v/RfTQ8ylgvE8?version=3&amp;hl=en_GB&amp;rel=0" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p style="text-align: left;"><em><strong>If you are a Twitter newbie or are nervous of getting started sign up for my <a href="http://weteachsocial.com/index.php/a-beginners-guide-to-twitter/" target="_blank">A Beginners Guide To Twitter online course starting on 10th of June. More info here</a>.</strong></em></p>
<p>The post <a href="http://spiderworking.com/blog/2013/05/22/facebook-tip-how-to-get-thumbnail-images-to-show-on-links/">Facebook Tip &#8211; How To Get Thumbnail Images To Show On Links</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>ReTweet The Old Fashioned Way With Classic ReTweet &#8211; Cool Tool</title>
		<link>http://spiderworking.com/blog/2013/05/20/retweet-the-old-fashioned-way-with-classic-retweet-cool-tool/</link>
		<comments>http://spiderworking.com/blog/2013/05/20/retweet-the-old-fashioned-way-with-classic-retweet-cool-tool/#comments</comments>
		<pubDate>Mon, 20 May 2013 12:41:57 +0000</pubDate>
		<dc:creator>Amanda Webb</dc:creator>
				<category><![CDATA[tools]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[App]]></category>
		<category><![CDATA[chrome extension]]></category>
		<category><![CDATA[firefox add on]]></category>
		<category><![CDATA[Oldf Fashioned RT]]></category>
		<category><![CDATA[retweet]]></category>
		<category><![CDATA[RT]]></category>
		<category><![CDATA[tool]]></category>

		<guid isPermaLink="false">http://spiderworking.com/blog/?p=3409</guid>
		<description><![CDATA[<p>I still feel that I was quite late to find Twitter, it&#8217;s something that I put off for a long time but as soon as I joined I was hooked.  It&#8217;s still possibly my favorite network, I love scrolling through it, getting into conversations and discovering great content on it. When I started on Twitter&#8230; <a href="http://spiderworking.com/blog/2013/05/20/retweet-the-old-fashioned-way-with-classic-retweet-cool-tool/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p>The post <a href="http://spiderworking.com/blog/2013/05/20/retweet-the-old-fashioned-way-with-classic-retweet-cool-tool/">ReTweet The Old Fashioned Way With Classic ReTweet &#8211; Cool Tool</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/photo1-e1369053180499.jpg"><img class="aligncenter size-full wp-image-3416" alt="ReTweet The Old Fashioned Way With Classic ReTweet - Cool Tool" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/photo1-e1369053180499.jpg" width="400" height="400" /></a></p>
<p>I still feel that I was quite late to find Twitter, it&#8217;s something that I put off for a long time but as soon as I joined I was hooked.  It&#8217;s still possibly my favorite network, I love scrolling through it, getting into conversations and discovering great content on it.</p>
<p>When I started on Twitter users still had to do the really long winded RT method. We had to physically copy and paste a tweet and type RT @username before the content. It seems like hard work now that we can just click the RT button underneath a tweet.</p>
<p>There were however some great advantages both for the user and the original tweeter to the old fashioned method. So much so that when I use Hootsuite I have it set to send my RT&#8217;s automatically in that format.</p>
<p style="padding-left: 30px;">1. When you send a ReTweet via the old fashioned method your followers are going to be more interested in it. They choose to follow you because you share good stuff, when they see a link from you, with your name and picture next to it they are more likely to pay attention than if it comes from a stranger. If someone uses the old method to share your content you will usually get more click throughs than via the new method.</p>
<p style="text-align: center;"><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/mewrt.png"><img class="aligncenter size-full wp-image-3411" title="ReTweet The Old Fashioned Way With Classic ReTweet - Cool Tool" alt="" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/mewrt.png" width="550" height="153" /></a></p>
<p><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/oldrt.png"><img class="aligncenter size-full wp-image-3414" alt="ReTweet The Old Fashioned Way With Classic ReTweet - Cool Tool" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/oldrt.png" width="598" height="126" /></a></p>
<p style="padding-left: 30px;">2. The person you are RTing will be aware that you have shared their tweet. When you write a popular tweet that gets shared over and over again it&#8217;s easy to loose track of who has shared it. If you share the old way the RT will appear in the @ replies of the original tweeter, they will be less likely to miss that you have shared.</p>
<p style="padding-left: 30px;">3. You can add your own comment to the end of the RT, telling users why you are sharing it and personalising it.</p>
<p>On mobile devices we already have a version of this old RT method &#8216;Quote tweet&#8217; which essentially does the same thing but on the web there isn&#8217;t this option. Even knowing the advantages of the old method it still seems like hard work if you are accessing Twitter via the web  it&#8217;s much easier just to click that &#8216;Retweet button. That&#8217;s where this weeks cool tool comes in handy.  It&#8217;s a browser plugin that works for both the Firefox and Chrome browsers.</p>
<h3>Here&#8217;s How It Works</h3>
<ul>
<li>Visit the add on page. <a href="https://addons.mozilla.org/en-us/firefox/addon/classic-retweet/" target="_blank">For Firefox</a>, or <a href="https://chrome.google.com/webstore/detail/classic-retweet/mejfljhfeahhhicjefeehikaooffggmf?hl=en" target="_blank">for chrome</a></li>
<li>I&#8217;m going to be demonstrating the Firefox version</li>
<li>Click the &#8216;add to Firefox button&#8217;</li>
</ul>
<p><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/classicRT.png"><img class="aligncenter size-full wp-image-3413" alt="ReTweet The Old Fashioned Way With Classic ReTweet - Cool Tool" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/classicRT.png" width="550" height="323" /></a></p>
<p>&nbsp;</p>
<ul>
<li>Click install now on the window that pops up</li>
<li>It&#8217;s as simple as that, it&#8217;s now installed.</li>
<li>Open Twitter and hover your mouse over the tweet you want to share</li>
</ul>
<p><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/classicRT3.png"><img class="aligncenter size-full wp-image-3412" alt="ReTweet The Old Fashioned Way With Classic ReTweet - Cool Tool" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/classicRT3.png" width="550" height="120" /></a></p>
<p>&nbsp;</p>
<ul>
<li>Click &#8216;classic RT&#8217; and a window will pop up showing the tweet</li>
</ul>
<p><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/classicRT4.png"><img class="aligncenter size-full wp-image-3415" alt="ReTweet The Old Fashioned Way With Classic ReTweet - Cool Tool" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/classicRT4.png" width="550" height="239" /></a></p>
<ul>
<li>Just click &#8216;Tweet&#8217; to send it.</li>
</ul>
<p>I&#8217;m delighted to have found this as although I use Hootsuite for most of my tweets this will prevent my lazy RTing from the web browser.</p>
<p><em><strong>If you are a Twitter newbie or are nervous of getting started sign up for my <a href="http://weteachsocial.com/index.php/a-beginners-guide-to-twitter/" target="_blank">A Beginners Guide To Twitter online course starting on 10th of June. More info here</a>.</strong> </em></p>
<p>The post <a href="http://spiderworking.com/blog/2013/05/20/retweet-the-old-fashioned-way-with-classic-retweet-cool-tool/">ReTweet The Old Fashioned Way With Classic ReTweet &#8211; Cool Tool</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>The Importance Of Conversation Part 2 &#8211; Linkedin, Pinterest, Twitter and Google+</title>
		<link>http://spiderworking.com/blog/2013/05/16/the-importance-of-conversation-part-2-linkedin-pinterest-twitter-and-google/</link>
		<comments>http://spiderworking.com/blog/2013/05/16/the-importance-of-conversation-part-2-linkedin-pinterest-twitter-and-google/#comments</comments>
		<pubDate>Thu, 16 May 2013 11:02:23 +0000</pubDate>
		<dc:creator>Amanda Webb</dc:creator>
				<category><![CDATA[Google+]]></category>
		<category><![CDATA[Linkedin]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://spiderworking.com/blog/?p=3391</guid>
		<description><![CDATA[<p>In part one of this blog post I discussed the different ways to build relationships via conversations on Facebook and on Blogs. Read more here. Conversation is the best way to build business relationships. Have you ever been to a networking meeting?  If it&#8217;s a big one you probably come home with a pocket stuffed&#8230; <a href="http://spiderworking.com/blog/2013/05/16/the-importance-of-conversation-part-2-linkedin-pinterest-twitter-and-google/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p>The post <a href="http://spiderworking.com/blog/2013/05/16/the-importance-of-conversation-part-2-linkedin-pinterest-twitter-and-google/">The Importance Of Conversation Part 2 &#8211; Linkedin, Pinterest, Twitter and Google+</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<figure id="attachment_3397" class="wp-caption thumbnail aligncenter" style="width: 500px;">
				<a class="" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/chat.jpg"><img class="size-full wp-image-3397" alt="photo credit: Cia de Foto via photopin cc" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/chat.jpg" width="500" height="334" /></a>
				<figcaption class="wp-caption-text">photo credit: <a href="http://www.flickr.com/photos/ciadefoto/3158139232/">Cia de Foto</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a></figcaption>
			</figure>
<p><em>In part one of this blog post I discussed the different ways to build relationships via conversations on Facebook and on Blogs. <a title="The Importance Of Conversation Part 1- Blogging and Facebook" href="http://spiderworking.com/blog/2013/05/10/the-importance-of-conversation/" target="_blank">Read more here</a>.</em></p>
<p><strong>Conversation is the best way to build business relationships</strong>. Have you ever been to a networking meeting?  If it&#8217;s a big one you probably come home with a pocket stuffed with business cards. Most  you will never look at again, many will end up in the bin.  It&#8217;s the people you meet over and over you remember.  You might meet them at networking meetings again or you may arrange to meet up for coffee and a chat.  <strong>Online we need to replicate this offline relationship building and that is where conversation really helps.</strong></p>
<p>Here&#8217;s some ideas for getting those conversations:</p>
<h3>Linkedin</h3>
<p>Linkedin is the business network. It&#8217;s a fantastic place to connect with other businesses who may either require your services or recommend you to others.  The first step is to connect to the people you know. If you go to a networking event and get chatting to someone request to connect to them the next day, look up your current customers and connect with them also. Immediately you have built a network of people to get to know further.</p>
<ul>
<li><strong>Status updates</strong> &#8211; Now you are connected to people you will see updates from them appear on your Linkedin home page. Make a habit of scrolling through these on a daily basis and liking and commenting on things that you find interesting. If the post might be of interest to your other connections share it on as well.You should also make a point of updating your own status on a regular basis with professional news and links to content about your industry that will spark discussions with your connections.
<p><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/linkedincomment.png"><img class="aligncenter size-full wp-image-3400" alt="The Importance Of Conversation Part 2 – Linkedin, Pinterest, Twitter and Google+" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/linkedincomment.png" width="550" height="322" /></a></li>
</ul>
<ul>
<li><strong>Groups</strong> &#8211; Groups are where all the magic happens on Linkedin.  Groups are essentially discussion forums on specific topics. Use the search function within Linkedin to find groups that may be industry specific or one of the excellent business forums that are out there. If you are stuck for one to join have a look at the profiles of some of your connections and see which groups they are a member of.<a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/linkedingroups.png"><img class="aligncenter size-full wp-image-3401" alt="The Importance Of Conversation Part 2 – Linkedin, Pinterest, Twitter and Google+" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/linkedingroups.png" width="550" height="372" /></a></li>
</ul>
<ul>
<li><strong>Endorsements</strong> &#8211; <a title="LinkedIn Endorsements – Good, Bad or Ugly?" href="http://spiderworking.com/blog/2012/11/14/linkedin-endorsements-good-bad-or-ugly/" target="_blank">I&#8217;ve written about endorsements before</a>. I&#8217;m not a huge fan but they can be used well.  If you endorse someone make sure you are endorsing them for something that you know they are good at. They will get an email from Linkedin every time they are endorsed so it&#8217;s another good way to remind them you exist.</li>
</ul>
<ul>
<li><strong>Private messages</strong> &#8211; Linkedin will send you updates when your connections change their profiles, when they endorse you and when they have business anniversaries. Use this as an opportunity to get in touch with them via private messages to congratulate or thank them, re-kindling your relationship with them.</li>
</ul>
<h3>Twitter</h3>
<p>It&#8217;s easier on Twitter than any other network to get into conversations.  It&#8217;s part of what I love about Twitter, you can tweet anyone you want to whether it be Stephen Fry or the local shop.  Getting into conversations will improve your follower count and help you get to know people who can help spread your message.  Various social media practitioners have set different ratios that they believe you should use for promoting via conversing and sharing content from other users.  It tends to sit at about <strong>30% promotion and 70% conversation</strong>.  It&#8217;s a hard ratio to reach so don&#8217;t worry if you aren&#8217;t there yet. The key is to make conversation an important part of your Tweeting.</p>
<ul>
<li><strong>Set targets</strong> &#8211; If you are not good at small talk or if you are shy you may need to set yourself goals for conversation. Start with something small, I often recommend new tweeters attempt to get into two conversations a day.  This could be as simple as saying good morning to someone or commenting on the weather.  Good relationships often start with small talk so it&#8217;s a good place to start your social media conversations too.</li>
</ul>
<ul>
<li><strong>Twitter search</strong> &#8211; <a href="https://twitter.com/search-home" target="_blank">Twitter search</a> and <a href="https://twitter.com/search-advanced" target="_blank">Twitter advanced search</a> are fantastic tools for finding people and conversations. Advanced search allows you to search locally as well as for key words and phrases. Add a &#8216;?&#8217; to your search and you will find people asking questions.<a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/twittersearch.png"><img class="aligncenter size-full wp-image-3403" alt="The Importance Of Conversation Part 2 – Linkedin, Pinterest, Twitter and Google+" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/twittersearch.png" width="550" height="313" /></a></li>
</ul>
<ul>
<li><strong>Twitter chats</strong> &#8211; Twitter chats happen when a group of people go online at a specific time to discuss a specific topic. In order to join in you just need to follow the #tag and tweet using the tag.  They are a great way to meet new tweeters, get into conversations and build relationships.  If you want to give it a go tune into <a href="https://twitter.com/search/realtime?q=%23blogchatie&amp;src=typd" target="_blank">#blogchatie</a> every second Thursday at 9pm (GMT &#8211; currently daylight saving at GMT+1), The next one is on 23rd May 2013.If Blogging isn&#8217;t your thing you might find one that you&#8217;d enjoy from this <a href="http://www.gnosisarts.com/home/Tweetchat_Wiki/By_Day" target="_blank">comprehensive list.</a></li>
</ul>
<ul>
<li><strong>ReTweets</strong> &#8211; A good way to break the ice with a new contact could be to RT some of their content. Choose stuff that is relevant to your target market and use the &#8216;<a href="https://www.youtube.com/watch?v=4JzM-cDiyhc" target="_blank">quote tweet</a>&#8216; option if you are using mobile or the <a title="What’s your ReTweet Style? &amp; How to Get The Most From Sharing On Twitter" href="http://spiderworking.com/blog/2011/06/24/whats-your-retweet-style-how-to-get-the-most-from-sharing-on-twitter/" target="_blank">old fashioned RT method</a> if you want to be sure they know you shared.</li>
</ul>
<ul>
<li><strong>Lists</strong> &#8211; If you are following a lot of people on Twitter you may find it hard to keep up with tweets from the people you really want to see. <a title="How To Create Twitter Lists" href="http://spiderworking.com/blog/2012/01/20/how-to-create-twitter-lists/" target="_blank">If this is a problem for you it&#8217;s a good idea to set up a few lists</a>. You could have one of your favorite tweeters, the people that you want to build relationships with. Once they are in a list you can choose to view just the tweets from those people. It&#8217;s a really good way to stay in touch with the people you really have to.<a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/twitterlists.png"><img class="aligncenter size-full wp-image-3402" alt="twitterlists" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/twitterlists.png" width="550" height="344" /></a></li>
</ul>
<h3>Pinterest</h3>
<p>Although Pinterest is a visual network it can still be a great place to find people and conversations.</p>
<ul>
<li><strong>Comments</strong> &#8211; I find that I rarely get a comment on Pinterest but when I do I really pay attention. Essentially Pinterest is a place to share images so conversation seems hard to slot in.  However if you find an image you like why not comment on it, you will usually get a response and that is the spark of a business relationship.</li>
</ul>
<ul>
<li><strong>Likes &amp; RePins</strong> &#8211; Although commenting isn&#8217;t huge on Pinterest, Likes and RePins happen a lot. Just like Twitter by RePinning and liking you will be alerting a user to your existence. Always remember to keep your RePinning relevant to your business and target market.</li>
</ul>
<h3>Google+</h3>
<p>Are people using Google+? Yes they are but it&#8217;s still a lot less crowded a space than Facebook and Twitter. I don&#8217;t spend a lot of time there but whenever I do I find something of interest.  The lack of a crowd can be an advantage, it makes it easier to get involved in conversations.</p>
<ul>
<li>Search &#8211; I really, really love the search on Google+, you can type anything into the search box, a sport, a book you are reading, a band or something obscure. Whatever it is you will find someone talking about it. Because updates aren&#8217;t limited to 140 characters like Twitter it&#8217;s easier to get into proper conversations. You can comment directly on a post giving you the opportunity to connect with more than just the original poster but also the other people in the comment thread. This is absolutely the best thing about Google+</li>
</ul>
<ul>
<li>Circles &#8211; Circles work in a similar way to Twitter lists and Facebook Interest Lists. You can group people together relating to specific topics or related to how you know them.  The obvious circles to create have always been friends, relatives etc but you should look at setting one up for experts in your industry, customers, competitors and people you would like to get to know. You can then filter your feed by circle to ensure you are talking to the people you really want to.</li>
</ul>
<ul>
<li>Communities &#8211; Communities are similar to Linkedin Groups, they are topic specific discussion groups. Their a great place to meet like minded people and get into discussion and conversation.  There are communities based on every topic available so take time to find a few that will be relevant to your business.<a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/gpluscommunities.png"><img class="aligncenter size-full wp-image-3399" alt="The Importance Of Conversation Part 2 – Linkedin, Pinterest, Twitter and Google+" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/gpluscommunities.png" width="550" height="255" /></a></li>
</ul>
<p><em><strong>If you enjoyed this blog post why not subscribe to my newsletter or my blog posts via email. <a href="http://spiderworking.com/blog/social-media-hints-and-tips-straight-to-your-inbox/" target="_blank">Click here for more info.</a></strong></em></p>
<p>The post <a href="http://spiderworking.com/blog/2013/05/16/the-importance-of-conversation-part-2-linkedin-pinterest-twitter-and-google/">The Importance Of Conversation Part 2 &#8211; Linkedin, Pinterest, Twitter and Google+</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></content:encoded>
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		<title>How To Create Facebook Interest Lists</title>
		<link>http://spiderworking.com/blog/2013/05/14/facebook-interest-lists/</link>
		<comments>http://spiderworking.com/blog/2013/05/14/facebook-interest-lists/#comments</comments>
		<pubDate>Tue, 14 May 2013 16:51:57 +0000</pubDate>
		<dc:creator>Amanda Webb</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[interest lists]]></category>
		<category><![CDATA[videocast]]></category>

		<guid isPermaLink="false">http://spiderworking.com/blog/?p=3386</guid>
		<description><![CDATA[<p>Last week I wrote a blog post about the importance of conversations on Facebook.  In that post I mentioned Facebook interest lists as a good way to keep on top of posts from important people and even your competitors. They work a bit like Twitter lists.  Here&#8217;s how you can create them. If you enjoyed&#8230; <a href="http://spiderworking.com/blog/2013/05/14/facebook-interest-lists/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p>The post <a href="http://spiderworking.com/blog/2013/05/14/facebook-interest-lists/">How To Create Facebook Interest Lists</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Last week I wrote a blog post about the importance of conversations on Facebook.  In that post I mentioned Facebook interest lists as a good way to keep on top of posts from important people and even your competitors. They work a bit like Twitter lists.  Here&#8217;s how you can create them.</p>
<p style="text-align: center;"><object width="640" height="360" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/oxIuyQxDl3M?hl=en_US&amp;version=3" /><param name="allowfullscreen" value="true" /><embed width="640" height="360" type="application/x-shockwave-flash" src="http://www.youtube.com/v/oxIuyQxDl3M?hl=en_US&amp;version=3" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p><em><strong>If you enjoyed this blog post why not subscribe to my newsletter or my blog posts via email. <a href="http://spiderworking.com/blog/social-media-hints-and-tips-straight-to-your-inbox/" target="_blank">Click here for more info.</a></strong></em></p>
<p>The post <a href="http://spiderworking.com/blog/2013/05/14/facebook-interest-lists/">How To Create Facebook Interest Lists</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></content:encoded>
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		<title>Do Your Facebook Ads and Promoted Posts Comply With The 20% Rule &#8211; Cool Tool</title>
		<link>http://spiderworking.com/blog/2013/05/13/facebook-ads-promoted-posts-20percent-checker/</link>
		<comments>http://spiderworking.com/blog/2013/05/13/facebook-ads-promoted-posts-20percent-checker/#comments</comments>
		<pubDate>Mon, 13 May 2013 04:00:55 +0000</pubDate>
		<dc:creator>Amanda Webb</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://spiderworking.com/blog/?p=3377</guid>
		<description><![CDATA[<p>A little while ago I showed you a tool that will check your cover images to ensure they only contain the allowed 20% text. Just like your Timeline cover picture images used in promoted posts and Facebook ads can only contain 20% text. This week I&#8217;ve found a tool via All Facebook that checks your&#8230; <a href="http://spiderworking.com/blog/2013/05/13/facebook-ads-promoted-posts-20percent-checker/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p>The post <a href="http://spiderworking.com/blog/2013/05/13/facebook-ads-promoted-posts-20percent-checker/">Do Your Facebook Ads and Promoted Posts Comply With The 20% Rule &#8211; Cool Tool</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/photo.jpg"><img class="aligncenter  wp-image-3382" alt="Do Your Facebook Ad's &amp; Promoted Posts Obey The 20% Rule" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/photo.jpg" width="448" height="448" /></a></p>
<p>A little while ago I showed you a tool that will <a title="Does Your Facebook Cover Photo Obey The 20% Rule? – Cool Tool" href="http://spiderworking.com/blog/2013/03/25/does-your-facebook-cover-photo-obey-the-20-rule-cool-tool/" target="_blank">check your cover images</a> to ensure they only contain the allowed 20% text.</p>
<p>Just like your Timeline cover picture images used in promoted posts and Facebook ads can only contain 20% text. This week I&#8217;ve found a tool via <a href="http://allfacebook.com" target="_blank">All Facebook</a> that checks your Facebook ads and promoted post images to make sure they comply.</p>
<p>Facebook Image Text Detection from TechWyse will be a huge help to anyone creating adverts, saving time by ensuring they don&#8217;t get rejected.</p>
<h3>Here&#8217;s how it works</h3>
<ul>
<li><a href="http://www.techwyse.com/tools/fb-image-text-detection/#.UZAIBYJAss2" target="_blank">Visit this webpage on the TechWyse site</a></li>
</ul>
<ul>
<li>Upload the image you wish to use in your advert from your computer</li>
</ul>
<p><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/imagecheck1.png"><img class="aligncenter size-full wp-image-3379" alt="Check Your Facebook Ad's &amp; Promoted Posts Obey The 20% Rule" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/imagecheck1.png" width="550" height="209" /></a></p>
<ul>
<li>Once the image has uploaded click on each square on the grid that contains text</li>
</ul>
<ul>
<li>You can see in this example that text fills approximately 56% of the image so I couldn&#8217;t use it in an advert</li>
</ul>
<p><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/imagecheck2.png"><img class="aligncenter size-full wp-image-3380" alt="Check Your Facebook Ad's &amp; Promoted Posts Obey The 20% Rule" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/imagecheck2.png" width="550" height="653" /></a></p>
<ul>
<li>Where as this example fits the 20% pretty much perfectly.</li>
</ul>
<p><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/imagecheck3.png"><img class="aligncenter size-full wp-image-3378" alt="Check Your Facebook Ad's &amp; Promoted Posts Obey The 20% Rule" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/imagecheck3.png" width="550" height="585" /></a></p>
<p>I really like that I can load image after image quickly and easily to check my Facebook ads. It will make life a lot easier. If you are a chrome user you don&#8217;t need to go to the website at all as there is a chrome extension available.  You can even embed the tool in your website for others to use. Just like I have below.</p>
<div id="tw-fb-widget"></div>
<p>&nbsp;</p>
<p>Will you use this tool, how do you test your images at the moment? I&#8217;d be interested to hear your feedback.</p>
<p><em><strong>If you enjoyed this blog post why not subscribe to my newsletter or my blog posts via email. <a href="http://spiderworking.com/blog/social-media-hints-and-tips-straight-to-your-inbox/" target="_blank">Click here for more info.</a></strong></em></p>
<p>The post <a href="http://spiderworking.com/blog/2013/05/13/facebook-ads-promoted-posts-20percent-checker/">Do Your Facebook Ads and Promoted Posts Comply With The 20% Rule &#8211; Cool Tool</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></content:encoded>
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		<title>Optimising Facebook Photos, Cool Photo Apps and More &#8211; The Social 7</title>
		<link>http://spiderworking.com/blog/2013/05/12/optimise-facebook-photos-cool-photo_apps/</link>
		<comments>http://spiderworking.com/blog/2013/05/12/optimise-facebook-photos-cool-photo_apps/#comments</comments>
		<pubDate>Sun, 12 May 2013 13:38:18 +0000</pubDate>
		<dc:creator>Amanda Webb</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Seven Roundup]]></category>

		<guid isPermaLink="false">http://spiderworking.com/blog/?p=3371</guid>
		<description><![CDATA[<p>This weekends roundup of cool links includes 20 apps to help you mess around with your photos, some of which I&#8217;m using already, how to make your pins go viral and some blogging, Twitter and Facebook tips. 2 Keys to Writing a Great First Paragraph For Every Blog Post You Ever Write Marcus from the&#8230; <a href="http://spiderworking.com/blog/2013/05/12/optimise-facebook-photos-cool-photo_apps/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p>The post <a href="http://spiderworking.com/blog/2013/05/12/optimise-facebook-photos-cool-photo_apps/">Optimising Facebook Photos, Cool Photo Apps and More &#8211; The Social 7</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<figure id="attachment_3375" class="wp-caption thumbnail aligncenter" style="width: 500px;">
				<a class="" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/medium_5069179060.jpg"><img class="size-full wp-image-3375" alt="medium_5069179060" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/medium_5069179060.jpg" width="500" height="333" /></a>
				<figcaption class="wp-caption-text">photo credit: <a href="http://www.flickr.com/photos/derbeth/5069179060/">Derbeth</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a></figcaption>
			</figure>
<p style="text-align: center;">
<p>This weekends roundup of cool links includes 20 apps to help you mess around with your photos, some of which I&#8217;m using already, how to make your pins go viral and some blogging, Twitter and Facebook tips.</p>
<h3>2 Keys to Writing a Great First Paragraph For Every Blog Post You Ever Write</h3>
<p>Marcus from the Sales Lion has been popping up in my feeds quite a lot this week. He has a pretty inspirational blogging story, when his Swimming Pool Business started blogging it saved them. I&#8217;m not mad about templates for blogging but they can sometimes help you over that bump of bloggers block. <a href="www.thesaleslion.com/write-first-paragraph-blog-article-business/" target="_blank">That&#8217;s why I&#8217;ve included this link in this weeks roundup</a>.  Writing that first paragraph can often be the hardest bit, when you have it done very often the rest falls into place.</p>
<h3>How A Picture of Kale Went Viral On Pinterest</h3>
<p>If you are not familiar with Kale it&#8217;s a green vegetable similar to spinach, not the most likely of things to go viral anywhere. It did however manage to get shared 451 on Pinterest resulting in 1,936 clicks to a website. If it can be done with Kale it can be done with anything. <a href="http://socialtimes.com/how-pins-go-viral-on-pinterest-kale_b126368" target="_blank">This post and Infographic shows you how they did it</a> and is packed with tips for helping you get more shares on Pinterest too.</p>
<h3>50 Excellent iPhone Apps For Photography</h3>
<p><a href="http://hamperlady.tumblr.com/" target="_blank">I&#8217;ve been doing a picture of the day Tumblr this year</a> and as the days pass I&#8217;m looking for new and interesting apps to create more interesting images.<a href="http://creativecan.com/2012/05/iphone-apps-for-photography/" target="_blank"> I found this article</a> whilst searching for an app that would make a chalk drawing from an image and have started playing with a few of them already. So far ColorSplash is my favourite. It allows you to highlight a portion of a photo in colour whilst leaving the rest black and white.</p>
<p>Although this is highlighting iPhone apps I&#8217;m sure many of them are available or there are good alternatives for Android users.</p>
<h3>5 Of The Best Social Media Campaigns 2012</h3>
<p>I like to look at what big businesses with big budgets do with social media to inspire me, my clients may not have the budget but great ideas can spark other great ideas that will translate to smaller budgets.  That&#8217;s why I am always interested to read posts like this one that show some of the most creative recent campaigns. For me Prometheus had to be one of the best campaigns I&#8217;ve seen. Some of it was a bit hit and miss &#8211; the TV ad trailer followed by a Tweet stream didn&#8217;t really live up to the hype &#8211; but the clever things they did with teaser trailers and on Linkedin really caught my imagination. <a href="http://socialmediatoday.com/starrknight/1447846/5-best-social-media-campaigns-2012" target="_blank">For more stuff go get your creative juices flowing read this on Social Media Today.</a></p>
<h3>How to Optimise Images For Your Facebook Page</h3>
<p>Even though images don&#8217;t have the biggest organic reach on the Facebook newsfeed anymore they are still the type of content that gets the most interaction. I love this Infographic from <a href="http://getpostrocket.com/" target="_blank">PostRocket</a> that shows how you can optimise your images.</p>
<p><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/how_to_optimize_images_for_your_facebook_page.jpg"><img class="aligncenter size-full wp-image-3372" alt="how_to_optimize_images_for_your_facebook_page" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/how_to_optimize_images_for_your_facebook_page.jpg" width="600" height="6250" /></a></p>
<p>&nbsp;</p>
<h3>9 Twitter Tips &amp; Tricks</h3>
<p><a href="http://socialmediatoday.com/stephaniefrasco/1450351/9-twitter-tips-tricks" target="_blank">I see a lot of posts full of Twitter tips but this one is really useful</a>.  It&#8217;s not your standard stuff but more focused on information that the average user might not know. In fact in includes lots of stuff I share on my courses so it must be good! Definitely worth a look how ever experienced a tweep you are. I&#8217;ve seen many a social media aficionado make some of the mistakes that reading it could have prevented <img src='http://spiderworking.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>3 Awesome Ways To Identify Your Biggest Fans &amp; Collect Customer Testimonials</p>
<p>I am a big believer that social media sites are just a set of tools that facilitate word of mouth marketing. Much of this happens away from our pages. Our page likers, our followers etc may recommend our products and services by sharing our content or by becoming more familiar with us and what we do. Of course we can amplify this by collecting good, believable testimonials from our happiest customers.  <a href="http://unbounce.com/online-marketing/collect-customer-testimonials/" target="_blank">This post from unbounce looks at how we can approach getting testimonials both on and offline</a>.</p>
<h2>And From Spiderworking.com this week</h2>
<h3>The Importance Of Conversation &#8211; Part 1 &#8211; Blogging &amp; Facebook</h3>
<p>Due to the bank holiday it&#8217;s been pretty quiet here at Spiderworking.com HQ. However I did write one mammoth blog post&#8230; so mammoth in fact hat it had to be split into two halves. <a title="The Importance Of Conversation Part 1- Blogging and Facebook" href="http://spiderworking.com/blog/2013/05/10/the-importance-of-conversation/" target="_blank">Here&#8217;s part one</a>.</p>
<p><em><strong>If you enjoyed this blog post why not subscribe to my newsletter or my blog posts via email. <a href="http://spiderworking.com/blog/social-media-hints-and-tips-straight-to-your-inbox/" target="_blank">Click here for more info.</a></strong></em></p>
<p>The post <a href="http://spiderworking.com/blog/2013/05/12/optimise-facebook-photos-cool-photo_apps/">Optimising Facebook Photos, Cool Photo Apps and More &#8211; The Social 7</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></content:encoded>
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		<title>The Importance Of Conversation Part 1- Blogging and Facebook</title>
		<link>http://spiderworking.com/blog/2013/05/10/the-importance-of-conversation/</link>
		<comments>http://spiderworking.com/blog/2013/05/10/the-importance-of-conversation/#comments</comments>
		<pubDate>Fri, 10 May 2013 10:21:30 +0000</pubDate>
		<dc:creator>Amanda Webb</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://spiderworking.com/blog/?p=3360</guid>
		<description><![CDATA[<p>I&#8217;ve always thought of Social Media as an extension of my offline activities. Imagine going to a dinner party where you didn&#8217;t know anyone. Each person would bring conversational topics to the table and you will soon get chatting. You&#8217;d find out a lot about each other, what each other does for a living, what&#8230; <a href="http://spiderworking.com/blog/2013/05/10/the-importance-of-conversation/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p>The post <a href="http://spiderworking.com/blog/2013/05/10/the-importance-of-conversation/">The Importance Of Conversation Part 1- Blogging and Facebook</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<figure id="attachment_3364" class="wp-caption thumbnail aligncenter" style="width: 500px;">
				<a class="" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/conversation.jpg"><img class="size-full wp-image-3364" alt="photo credit: Clément G via photopin cc" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/conversation.jpg" width="500" height="328" /></a>
				<figcaption class="wp-caption-text">photo credit: <a href="http://www.flickr.com/photos/5c2v/6781795987/">Clément G</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a></figcaption>
			</figure>
<p>I&#8217;ve always thought of Social Media as an extension of my offline activities. Imagine going to a dinner party where you didn&#8217;t know anyone. Each person would bring conversational topics to the table and you will soon get chatting. You&#8217;d find out a lot about each other, what each other does for a living, what they like and you&#8217;d find shared ground to build your conversations on whether it be Children, cats, cars or sport.  You&#8217;d come away liking some of the people you met and their names would jump to mind next time someone required a particular service product or skill.</p>
<p>Imagine now being at the same dinner party and each of you just tried to tell you about their job and why they should hire you. Everyone, at the same time, trying to get their sales pitch in, no two way conversation just a constant sales patter with everyone shouting over each other.  Sometimes Social Media sites look like this, sometimes I think we&#8217;re forgetting about the social in social media.</p>
<p>Whatever social media we partake in we mustn&#8217;t forget to converse</p>
<h3>Blogging</h3>
<p>Blogging is content creation, can this be a conversation?  &#8211; Yes,  good content is a good way to get people to your website, to capture leads and make sales but it&#8217;s not static. People can participate by leaving comments or by sharing your content to their own social networks in order to spark discussion.</p>
<p>Here on my own blog I find the comments very informative. Not only do I discover what issues people are having with social media but I find that other people jump in to answer questions if I am slow.  This is great as I can learn from the people who engage with me and other readers.</p>
<p><strong>To encourage more conversation on your posts leave an open ended question, ask for opinions or leave it unfinished.</strong></p>
<p>Bloggers also need to be proactive, get involved in conversations on other blogs by commenting. This will help you become part of the blogging community as well as giving you the opportunity to share your expertise.</p>
<h3>Facebook</h3>
<p>It is on Facebook that we are most forgetful about conversation. We can become obsessed with pumping out content without thinking about communicating with other businesses but if you make the effort you will find that Facebook for business can be a great place to connect with other businesses who target the same audience you do and to get referrals and shares.</p>
<p>Here&#8217;s some ideas for getting into conversations on Facebook:</p>
<ul>
<li>Business mode &#8211; When you log into your Facebook page via your personal profile do you access it via the cog on the top right hand side of your page?  When you do this you go into &#8216;Business Mode&#8217;, you are now using Facebook in your business name and any comments shares or likes come from your business rather than yourself.<br />
<a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/cog.png"><img class="aligncenter size-full wp-image-3365" alt="The Importance Of Conversation Part 1 - Facebook &amp; Blogging" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/cog.png" width="341" height="118" /></a>Whilst in Business Mode you should find pages that share your target market, not competitors but businesses that you have a synergie with. If you are a local business this could be other nearby businesses, if you sell products aimed at the family it would be other family businesses, if you work in tourism it would be other tourist related pages.Once you have &#8216;Liked&#8217; these pages in business mode you should make an effort to review their posts on a daily basis in your business newsfeed (click &#8216;Facebook&#8217; on the top left hand side of the blue toolbar). Like and comment on their posts when appropriate and share them when they offer value to your followers.<br />
<a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/newsfeed.png"><img class="aligncenter size-full wp-image-3367" alt="The Importance Of Conversation Part 1 - Facebook &amp; Blogging" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/newsfeed.png" width="550" height="139" /></a></li>
</ul>
<ul>
<li>Messaging &#8211; Once you have started to build a relationship with other businesses in business mode you can take the next step.  You will need to use Facebook as yourself, not in business mode for this next phase.Visit the Facebook page of the business you want to connect with and send them a Message explaining who you are. If you have liked or commented on something they have done on Facebook recently make reference to it and then ask if there is anything you can do to help them spread the word or if there is some way you can work together. This will work equally well if you want to sell to them.
<p><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/message.png"><img class="aligncenter size-full wp-image-3366" alt="The Importance Of Conversation Part 1 - Facebook &amp; Blogging" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/message.png" width="550" height="218" /></a></li>
</ul>
<ul>
<li>Interest lists &#8211; Again this is something you will need to do from your personal profile. Interest lists work like Twitter lists, they gather together the content from a specific group of people and pages so that you can view it separately from your main Facebook newsfeed. You don&#8217;t have to Like a page in order to add them to an interest list so it is a great way of keeping an eye on competitors as well as potential customers. It&#8217;s a great way to make sure you don&#8217;t miss anything from the pages you care about. I&#8217;ll be creating a video on creating and viewing interest lists over the next couple of weeks so watch this space.</li>
</ul>
<ul>
<li>Sharing &#8211; I&#8217;ve touched on this above but if you want to look generous it&#8217;s a good idea to share content from other pages, you should work this into your content schedule. Make sure it&#8217;s relevant and interesting to your target market.</li>
</ul>
<p>Next week I&#8217;ll be sharing my tips for conversations on Linkedin, Pinterest, Twitter and Google+.</p>
<p><strong>Do you have any tips for conversations? If so I&#8217;d love to hear your thoughts in the comments below.</strong></p>
<p>&nbsp;</p>
<p>The post <a href="http://spiderworking.com/blog/2013/05/10/the-importance-of-conversation/">The Importance Of Conversation Part 1- Blogging and Facebook</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></content:encoded>
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		<item>
		<title>How To Contact Facebook &amp; Why Twitter Rocks At Privacy &#8211; The Social 7</title>
		<link>http://spiderworking.com/blog/2013/05/03/contact-fcebook-twitter-privacy/</link>
		<comments>http://spiderworking.com/blog/2013/05/03/contact-fcebook-twitter-privacy/#comments</comments>
		<pubDate>Fri, 03 May 2013 17:18:52 +0000</pubDate>
		<dc:creator>Amanda Webb</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Seven Roundup]]></category>

		<guid isPermaLink="false">http://spiderworking.com/blog/?p=3352</guid>
		<description><![CDATA[<p>It&#8217;s been a while since I&#8217;ve been in the office long enough on a Friday to compile my best reads. It&#8217;s a shame as there&#8217;s been some fantastic stuff appearing over the last few weeks, I may try and squeeze some of it in over the next couple of weeks. In this weeks roundup I&#8217;ve&#8230; <a href="http://spiderworking.com/blog/2013/05/03/contact-fcebook-twitter-privacy/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p>The post <a href="http://spiderworking.com/blog/2013/05/03/contact-fcebook-twitter-privacy/">How To Contact Facebook &#038; Why Twitter Rocks At Privacy &#8211; The Social 7</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/seven3may-e1367601166762.jpg"><img class="aligncenter size-full wp-image-3356" alt="How To Contact Facebook &amp; Why Twitter Rocks At Privacy - The Social 7" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/seven3may-e1367601166762.jpg" width="400" height="400" /></a></p>
<p><em>It&#8217;s been a while since I&#8217;ve been in the office long enough on a Friday to compile my best reads. It&#8217;s a shame as there&#8217;s been some fantastic stuff appearing over the last few weeks, I may try and squeeze some of it in over the next couple of weeks.</em></p>
<p>In this weeks roundup I&#8217;ve chosen the good news about Twitter privacy, a great list of ways to contact social networks including Facebook. A really interesting read on encouraging your employees to become brand ambassadors and some great PicMonkey tips.  It&#8217;s a bank holiday here this weekend, I hope you are all getting this sun and will be able to make the most of it.</p>
<h3>How To Contact Facebook, LinkedIn, Twitter &amp; Google+</h3>
<p>I&#8217;m often asked if there is a way to contact Facebook? Is there a customer service email or phone number? Sadly the answer to direct contact is no but there are ways of reporting stuff to them. <a href="http://kikolani.com/how-to-contact-facebook-linkedin-twitter-google-plus.html" target="_blank">This post from Kikolani covers all the forms  that you will need</a> to report an issue or to get in touch with Facebook.  It also covers LinkedIn, Twitter, Google+, Instagram and Pinterest but it&#8217;s the Facebook list that occupies the most space.  This is one to bookmark, you never know when you may need this info.</p>
<h3>Twitter Earns Top Spot For Protecting User Privacy</h3>
<p>When we think about privacy on social media we generally think about who can see pictures of our children and our updates. But privacy is more than that. Twitter is leading the way in protecting our information not just from people we don&#8217;t want to see it but also from governments.  They earned a full score card on the latest study from the <a href="https://www.eff.org/who-has-your-back-2013#evaluation-criteria" target="_blank">Electronic Frontier Foundation</a>. Not only will they kick up a fuss when a government comes looking for your data but they will tell you and fight for you in court.</p>
<p>In comparison to Twitter&#8217;s 6 stars Facebook only got 5 and MySpace a big fat 0. I&#8217;d love to see Facebook making inroads in this area too. I&#8217;m sure everyone would be more comfortable with transparency and protection of this kind.  <a href="http://www.mediabistro.com/alltwitter/twitter-earns-top-spot-privacy_b41211#more-41211" target="_blank">Find out more on this study on the All Twitter blog.</a></p>
<h3>Very Clever Use Of Vine</h3>
<p>It&#8217;s only a few months old but it looks like it&#8217;s here to say.  This week saw an update to the app that supports the front facing camera, at last we&#8217;re going to be able to shoot selfies, and the announcement that an Android app is on the way. Here&#8217;s a Vine from the Lowe&#8217;s hardware store. It&#8217;s part of a series offering six second useful tips, this one shows you how to clean rust from your knives.</p>
<p style="text-align: center;"><iframe src="https://vine.co/v/bPmg2levB7I/embed/simple" height="400" width="400" frameborder="0"></iframe><script charset="utf-8" type="text/javascript" src="//platform.vine.co/static/scripts/embed.js" async=""></script></p>
<h3>How To Get Employees To Share</h3>
<p>Your employees could be a huge asset to your social media campaign, most people use one social media site or another so it makes sense to encourage them to engage and share your content. They could be your best brand ambassadors if you just give them a push in the right direction.</p>
<p><a href="http://www.jeffbullas.com/2013/04/30/how-to-supercharge-your-social-media-marketing-strategy-with-employee-sharing/" target="_blank">This excellent post on the Jeff Bullas blog</a> walks you through the benefits and the how tos of putting an employee engagement strategy together.</p>
<h3>Cool Pic Monkey Secrets Revealed</h3>
<p>I&#8217;m a massive fan of Pic Monkey, although I have GIMP on my big computer for editing images I use PicMonkey all the time when I&#8217;m on the move. It&#8217;s easy to use and has a lovely interface. If you want to put text on your images or even put Instagram style filters on them PicMonkey is the place to look. <a href="http://blog.picmonkey.com/2013/04/23/cool-tips-nobody-knows/" target="_blank">I discovered this article from their blog via Google+ this week</a>, it&#8217;s full of tips for using the app and I&#8217;ve even put one of them into action already. Give it a read and if you haven&#8217;t used PicMonkey yet give that a try too.</p>
<h3>18 Fresh Stats About The State Of Social Media Marketing</h3>
<p>I love a good stat and a good graph. <a href="http://socialmediatoday.com/traslavina/1427131/18-fresh-stats-about-current-state-social-media-marketing" target="_blank">This post from Social Media Today is full of quick fun statistics</a>. Here&#8217;s a few to whet your appetite:</p>
<ul>
<li>52% of all marketers have found a customer via Facebook in 2013</li>
</ul>
<ul>
<li> Women are more likely than men to regularly check out a brand&#8217;s social page (48% vs. 43%)</li>
</ul>
<ul>
<li>59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population.</li>
</ul>
<h3>18 Sweet Tips For Facebook Page Posts</h3>
<p><a href="http://blog.getpostrocket.com/2013/04/infographic-18-sweet-tips-for-facebook-page-posts/" target="_blank">And my favorite Infographic of the week has to be this one from Post Rocket</a>. It&#8217;s simple no nonsense tips that will help your Facebook marketing.</p>
<p><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/pr_ig_18sweettips103-e1367599537835.png"><img class="aligncenter size-full wp-image-3353" alt="Sweet Tips For Facebook Posts PostRocket" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/pr_ig_18sweettips103-e1367599537835.png" width="550" height="5099" /></a></p>
<h2>And From Spiderworking.com This Week</h2>
<h3>Get Alerted About Trouble On Your Facebook Page With ShitStormAlerts</h3>
<p>This weeks cool tool is one for those of you who worry about customer complaints getting out of hand on your Facebook page. <a title="Know When It’s Kicking Off On Facebook With ShitStormAlarms – Cool Tool" href="http://spiderworking.com/blog/2013/04/29/know-when-its-kicking-off-on-facebook-with-shitstormalarms-cool-tool/" target="_blank">ShitStormAlarms  monitors your page and drops you an email and text message if it sees unusual activity</a>. So in theory if someone posts a complaint and it is jumped on by a number of other people it will let you know. It&#8217;s a handy one to have but one I hope I never have to use.</p>
<h3>Have You Made Your First Vine Yet?</h3>
<p>Last week I worked with a really creative group on a digital marketing course. As part of the course we cover online video and of course no discussion about video these days can neglect Vine.  <a title="Have You Made Your First Vine Yet?" href="http://spiderworking.com/blog/2013/04/30/have-you-made-your-first-vine-yet/" target="_blank">Here are some of their first attempts at making a Vine. I think they even helped me improve my own Vines</a>.</p>
<h3>6 Ways To Capture Leads From Facebook</h3>
<p>I was lucky enough to guest post for Jon Loomer again this week. This time I looked at the different ways we can capture leads from Facebook. We tend to obsess about the number of Likes we get and the number of people talking about our page but ignore the most important stat, sales leads. <a href="http://www.jonloomer.com/2013/04/30/facebook-capture-leads/" target="_blank">Here&#8217;s my six top ideas.</a></p>
<h3>How To Create A Social Media Policy For Small Business</h3>
<p>When we think about social media policy we tend to think that it&#8217;s just for big business. I&#8217;m a big believer that every business, whatever the size should consider a policy. <a title="How To Create A Social Media Policy For A Small Business" href="http://spiderworking.com/blog/2013/05/02/social-media-policy-for-small-business/" target="_blank">This week I put together a list of the different types of policy we should consider and some tips on putting them together</a>.</p>
<h3>What Is Social Media And What Is It For</h3>
<p>I&#8217;ve been playing with SlideShare again. This presentation is the basis for a guest blog I&#8217;ve just written and looks at the different ways that businesses use social media.</p>
<p style="text-align: center;"><iframe style="border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;" src="http://www.slideshare.net/slideshow/embed_code/20191361?rel=0" height="421" width="512" allowfullscreen="" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>
<div style="margin-bottom: 5px;"><strong> <a title="What Is Social Media And What Is It For?" href="http://www.slideshare.net/hamperlady/what-issocialmediabusiness" target="_blank">What Is Social Media And What Is It For?</a> </strong> from <strong><a href="http://www.slideshare.net/hamperlady" target="_blank">Spiderworking.com</a></strong></div>
<p>Have a wonderful weekend. I&#8217;ll be back in the hot-seat on Tuesday</p>
<p><em><strong>If you enjoyed this blog post why not subscribe to my newsletter or my blog posts via email. <a href="http://spiderworking.com/blog/social-media-hints-and-tips-straight-to-your-inbox/" target="_blank">Click here for more info.</a></strong></em></p>
<p>The post <a href="http://spiderworking.com/blog/2013/05/03/contact-fcebook-twitter-privacy/">How To Contact Facebook &#038; Why Twitter Rocks At Privacy &#8211; The Social 7</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></content:encoded>
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		<title>How To Create A Social Media Policy For A Small Business</title>
		<link>http://spiderworking.com/blog/2013/05/02/social-media-policy-for-small-business/</link>
		<comments>http://spiderworking.com/blog/2013/05/02/social-media-policy-for-small-business/#comments</comments>
		<pubDate>Thu, 02 May 2013 21:59:13 +0000</pubDate>
		<dc:creator>Amanda Webb</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[social media policy]]></category>

		<guid isPermaLink="false">http://spiderworking.com/blog/?p=3338</guid>
		<description><![CDATA[<p>We often hear about social media policy but often in the context of big business. No matter what the size your organisation, even if you are a one person business it&#8217;s important to have guidelines in place. This will ensure that you have a consistent voice, that everyone including yourself is aware of what and&#8230; <a href="http://spiderworking.com/blog/2013/05/02/social-media-policy-for-small-business/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p>The post <a href="http://spiderworking.com/blog/2013/05/02/social-media-policy-for-small-business/">How To Create A Social Media Policy For A Small Business</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<figure id="attachment_3346" class="wp-caption thumbnail aligncenter" style="width: 376px;">
				<a class="" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/rules.jpg"><img class="size-full wp-image-3346" alt="photo credit: breyeschow via photopin cc" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/rules.jpg" width="376" height="403" /></a>
				<figcaption class="wp-caption-text">photo credit: <a href="http://www.flickr.com/photos/reyes-chow/2227208605/">breyeschow</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nd/2.0/">cc</a></figcaption>
			</figure>
<p>We often hear about social media policy but often in the context of big business. No matter what the size your organisation, even if you are a one person business it&#8217;s important to have guidelines in place. This will ensure that you have a consistent voice, that everyone including yourself is aware of what and what isn&#8217;t appropriate and it enables you to react with a level head if you have to deal with negative customer feedback.</p>
<p><em><strong>Here&#8217;s three types of policy you should consider and how to get started:</strong></em></p>
<h2>Policy 1. For Employees</h2>
<p>This is one you might not have thought of but it&#8217;s important to let employees know how to refer to you when posting updates to their own social media channels.</p>
<ul>
<li>Are they allowed to mention you and your company?</li>
</ul>
<ul>
<li>Are they allowed to mention the names of work colleagues?</li>
</ul>
<ul>
<li>Should they expect to appear in social media updates by the company and by colleagues?</li>
</ul>
<p>I&#8217;m sure you have seen some high profile cases when a staff member has been fired or suspended after posting about their employer on their personal Facebook or Twitter accounts.</p>
<p>There are many good reasons why you should allow your employees to post about you to social media channels. They could be your best brand ambassadors and can help carry your message far beyond the reach of you alone.</p>
<p>If you do allow them to talk about you make it clear what is not acceptable when discussing your company and what penalties will be incurred if they break the rules.</p>
<p>Remember that in order to make sure all your staff really do read your policy you have to make it short, sweet and easy to read.</p>
<h2>Policy 2. For Those Updating Your Social Media</h2>
<p>Whether it is you, an employee or a number of people updating your social media channels it&#8217;s important to have some guidelines in place.</p>
<p>If it&#8217;s just for you it can help you stay consistent with your language and tone of voice. It also helps you take the emotion out of your decisions when you need to deal with customer complaints etc. Here are a few points to think about when constructing your policy:</p>
<h3>What is your brand personality?</h3>
<p>Earlier this year at Social Media World Forum I attended a presentation from Bruce Daisley from Twitter. He introduced us to a simple way to decide on your social brand personality.  It&#8217;s tempting to always try to be fun on social media but that doesn&#8217;t suit every brand. Bruce showed us this triangle and told us to choose two points from it in order to define our tone of voice.</p>
<p><a class="thumbnail" href="http://spiderworking.com/blog/wp-content/uploads/2013/05/toneofvoicetriangleblog.jpg"><img class="aligncenter size-full wp-image-3345" alt="Brand Personality Triangle" src="http://spiderworking.com/blog/wp-content/uploads/2013/05/toneofvoicetriangleblog.jpg" width="550" height="550" /></a></p>
<p>Quite quickly I identified myself and &#8216;Give Info&#8217; and &#8216;Help&#8217;. Knowing this means that I can ensure that my posts are always consistent. Of course sometimes I am fun but it doesn&#8217;t inform the content I create.</p>
<p>If more than one person updates your accounts it also means that you have a consistent voice.</p>
<h3>How to deal with complaints</h3>
<p>If you have ever had to deal with negative feedback you are probably familiar with the emotions it can bring out in you. It can be hard to keep these off your social media channels, it&#8217;s very easy to type something in the heat of the moment and live to regret it. Unfortunately one bad comment from you  can mean the situation spirals out of control quite quickly attracting more attention to the complaint.</p>
<p>For this reason, even if you are the only person in the business you must have a set of guidelines that you can refer to in the heat of the moment. Think about your customer service process, will you thank people for their comment? Will you rectify it in public or will you take it offline and if so how? If someone is abusive how will you react?</p>
<p>It&#8217;s a good idea to write yourself a list of things that could go wrong and decide in each situation how will react. It&#8217;s not a good idea to write it word for word as social media users soon spot cut and paste responses.</p>
<h3>When will you delete a post?</h3>
<p>It&#8217;s important to decide in advance when you will remove a post from your page, how will you identify posts that need to be removed, will it be due to bad language, abuse or something else?  You will also need to decide how you will handle complaints from the person whose post you removed and their friends.</p>
<h3>How long it will take to get back to customer queries</h3>
<p>It&#8217;s quite scary to realise, particularly for small businesses, that <a href="http://www.convinceandconvert.com/the-social-habit/42-percent-of-consumers-complaining-in-social-media-expect-60-minute-response-time/" target="_blank">42% of social media users expect a response within one hour</a> of posting a query to your social media channels.</p>
<p>You may not be able to respond this quickly if you are on your own and I believe that consumers will give small and micro business a bit more leeway. You need to work out how quickly you are realistically going to respond and set this as a goal, making sure that esquires and comments don&#8217;t hang for any longer than that.</p>
<h3>3. For the public posting on your pages</h3>
<p>This will come from the decisions you make in 1 and 2, the difference is that this is designed to be viewed by the public. You need to include</p>
<p>1. Under what circumstances you will remove posts</p>
<p>2. What sort of language is permissable</p>
<p>3. If it&#8217;s acceptable for people to post commercial posts to your pages</p>
<p>You should put this information on your website so you can refer people to it when necessary.  If it&#8217;s really important to you that people read it in advance of posting you could also add it to your Facebook page as a tab.</p>
<p>These are just starting points for your policy, larger companies will need to get more departments involved, smaller companies may just need to create a basic policy. Whichever applies to you it&#8217;s never too soon to think this over and start developing guidelines.</p>
<p><strong>Further reading</strong></p>
<p><a href="http://tweakyourbiz.com/marketing/2011/08/17/do-you-have-a-facebook-posting-policy/" target="_blank">Do You Have A Facebook Posting Policy</a> &#8211; My post for Tweak Your Biz</p>
<p><a href="http://www.likeable.com/blog/2013/04/5-things-brands-should-consider-for-their-social-media-policy/" target="_blank">5 Must-Haves For Your Brand’s Social Media Policy</a> &#8211; From Likeable Media</p>
<p><em><strong>If you enjoyed this blog post why not subscribe to my newsletter or my blog posts via email. <a href="http://spiderworking.com/blog/social-media-hints-and-tips-straight-to-your-inbox/" target="_blank">Click here for more info.</a></strong></em></p>
<p>The post <a href="http://spiderworking.com/blog/2013/05/02/social-media-policy-for-small-business/">How To Create A Social Media Policy For A Small Business</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></content:encoded>
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		<title>Have You Made Your First Vine Yet?</title>
		<link>http://spiderworking.com/blog/2013/04/30/have-you-made-your-first-vine-yet/</link>
		<comments>http://spiderworking.com/blog/2013/04/30/have-you-made-your-first-vine-yet/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 14:49:18 +0000</pubDate>
		<dc:creator>Amanda Webb</dc:creator>
				<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://spiderworking.com/blog/?p=3322</guid>
		<description><![CDATA[<p>This post is slightly different to my usual weekly video tutorials. I wanted to share some of the Vine videos created by a group I was working with. I think I&#8217;ve been obsessed with Vine since it first hit my iPhone. The six second video app is so user friendly that it&#8217;s bound to take&#8230; <a href="http://spiderworking.com/blog/2013/04/30/have-you-made-your-first-vine-yet/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p>The post <a href="http://spiderworking.com/blog/2013/04/30/have-you-made-your-first-vine-yet/">Have You Made Your First Vine Yet?</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><em>This post is slightly different to my usual weekly video tutorials. I wanted to share some of the Vine videos created by a group I was working with.</em></p>
<p>I think I&#8217;ve been obsessed with Vine since it first hit my iPhone. The six second video app is so user friendly that it&#8217;s bound to take off. I&#8217;ve been telling the groups of people I have been working with since that it is going to be the next big thing. I think the key to it&#8217;s potential success is the interface. You simply hold your finger on your iPhone screen for the duration of a shot. If you want to shoot multiple shots you take your finger off to pause the recording.</p>
<p>I have only made a handful of Vines so far, I think the biggest barrier for me has been my own expectations. Do people expect me to be good at it? Like any new application my first few efforts were dire but I think I&#8217;m slowly getting better. Last week I worked with a group of graduates and jobseekers on a Digital Marketing course for <a href="http://www.sureskills.com/" target="_blank">SureSkills</a>. I was delighted at how quickly they picked up the tool so I thought I&#8217;d share there first Vines with you.</p>
<p>Here&#8217;s my attempt at showing them at work:</p>
<p style="text-align: center;"><iframe src="https://vine.co/v/bPPnibbwP2X/embed/simple" height="600" width="600" frameborder="0"></iframe><script charset="utf-8" type="text/javascript" src="//platform.vine.co/static/scripts/embed.js" async=""></script></p>
<p>And a very clever idea from @LaMachine&#8217;s team</p>
<p><iframe src="https://vine.co/v/bPPngv2qqxK/embed/simple" height="600" width="600" frameborder="0"></iframe><script charset="utf-8" type="text/javascript" src="//platform.vine.co/static/scripts/embed.js" async=""></script></p>
<p>Two groups emptied a bottle of water as part of their Vine. Here&#8217;s one of them from @cdsb20&#8242;s group</p>
<p>&nbsp;</p>
<p style="text-align: center;"><iframe src="https://vine.co/v/bPPvIlMDL6P/embed/simple" height="600" width="600" frameborder="0"></iframe><script charset="utf-8" type="text/javascript" src="//platform.vine.co/static/scripts/embed.js" async=""></script></p>
<p>&nbsp;</p>
<p>From @MichelleCMolloy&#8217;s group an Elephant growing up which kinda works</p>
<p>&nbsp;</p>
<p><iframe src="https://vine.co/v/bPPgOUgLLuH/embed/simple" height="600" width="600" frameborder="0"></iframe><script charset="utf-8" type="text/javascript" src="//platform.vine.co/static/scripts/embed.js" async=""></script></p>
<p>&nbsp;</p>
<p>Followed by one that not only works but is quite scary!</p>
<p>&nbsp;</p>
<p style="text-align: center;"><iframe src="https://vine.co/v/bPlJxu1pp9e/embed/simple" height="600" width="600" frameborder="0"></iframe><script charset="utf-8" type="text/javascript" src="//platform.vine.co/static/scripts/embed.js" async=""></script></p>
<p>&nbsp;</p>
<p>It was great to work with such a creative group but what I learnt the most from them is not to be afraid, to just shoot and have fun with the app.</p>
<p>The good news is that Vine will be coming to Android soon so many more people will be able to play, I&#8217;m going to enjoy continuing to watch it bloom.</p>
<p><strong>If you&#8217;d like to follow this creative group of new Viners on Twitter <a href="https://twitter.com/Spiderworking/p2w" target="_blank">here&#8217;s a list to follow.</a></strong></p>
<p>The post <a href="http://spiderworking.com/blog/2013/04/30/have-you-made-your-first-vine-yet/">Have You Made Your First Vine Yet?</a> appeared first on <a href="http://spiderworking.com/blog">Spiderworking.com&#039;s Social Networking blog</a>.</p>]]></content:encoded>
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