ReTweet The Old Fashioned Way With Classic ReTweet - Cool Tool

ReTweet The Old Fashioned Way With Classic ReTweet - Cool Tool

I still feel that I was quite late to find Twitter, it’s something that I put off for a long time but as soon as I joined I was hooked.  It’s still possibly my favorite network, I love scrolling through it, getting into conversations and discovering great content on it.

When I started on Twitter users still had to do the really long winded RT method. We had to physically copy and paste a tweet and type RT @username before the content. It seems like hard work now that we can just click the RT button underneath a tweet.

There were however some great advantages both for the user and the original tweeter to the old fashioned method. So much so that when I use Hootsuite I have it set to send my RT’s automatically in that format.

1. When you send a ReTweet via the old fashioned method your followers are going to be more interested in it. They choose to follow you because you share good stuff, when they see a link from you, with your name and picture next to it they are more likely to pay attention than if it comes from a stranger. If someone uses the old method to share your content you will usually get more click throughs than via the new method.

ReTweet The Old Fashioned Way With Classic ReTweet - Cool Tool

2. The person you are RTing will be aware that you have shared their tweet. When you write a popular tweet that gets shared over and over again it’s easy to loose track of who has shared it. If you share the old way the RT will appear in the @ replies of the original tweeter, they will be less likely to miss that you have shared.

3. You can add your own comment to the end of the RT, telling users why you are sharing it and personalising it.

On mobile devices we already have a version of this old RT method ‘Quote tweet’ which essentially does the same thing but on the web there isn’t this option. Even knowing the advantages of the old method it still seems like hard work if you are accessing Twitter via the web  it’s much easier just to click that ‘Retweet button. That’s where this weeks cool tool comes in handy.  It’s a browser plugin that works for both the Firefox and Chrome browsers.

Here’s How It Works

  • Visit the add on page. For Firefox, or for chrome
  • I’m going to be demonstrating the Firefox version
  • Click the ‘add to Firefox button’

ReTweet The Old Fashioned Way With Classic ReTweet - Cool Tool

 

  • Click install now on the window that pops up
  • It’s as simple as that, it’s now installed.
  • Open Twitter and hover your mouse over the tweet you want to share

ReTweet The Old Fashioned Way With Classic ReTweet - Cool Tool

 

  • Click ‘classic RT’ and a window will pop up showing the tweet

ReTweet The Old Fashioned Way With Classic ReTweet - Cool Tool

  • Just click ‘Tweet’ to send it.

I’m delighted to have found this as although I use Hootsuite for most of my tweets this will prevent my lazy RTing from the web browser.

If you are a Twitter newbie or are nervous of getting started sign up for my A Beginners Guide To Twitter online course starting on 10th of June. More info here.

Do Your Facebook Ad's & Promoted Posts Obey The 20% Rule

Do Your Facebook Ad's & Promoted Posts Obey The 20% Rule

A little while ago I showed you a tool that will check your cover images to ensure they only contain the allowed 20% text.

Just like your Timeline cover picture images used in promoted posts and Facebook ads can only contain 20% text. This week I’ve found a tool via All Facebook that checks your Facebook ads and promoted post images to make sure they comply.

Facebook Image Text Detection from TechWyse will be a huge help to anyone creating adverts, saving time by ensuring they don’t get rejected.

Here’s how it works

  • Upload the image you wish to use in your advert from your computer

Check Your Facebook Ad's & Promoted Posts Obey The 20% Rule

  • Once the image has uploaded click on each square on the grid that contains text
  • You can see in this example that text fills approximately 56% of the image so I couldn’t use it in an advert

Check Your Facebook Ad's & Promoted Posts Obey The 20% Rule

  • Where as this example fits the 20% pretty much perfectly.

Check Your Facebook Ad's & Promoted Posts Obey The 20% Rule

I really like that I can load image after image quickly and easily to check my Facebook ads. It will make life a lot easier. If you are a chrome user you don’t need to go to the website at all as there is a chrome extension available.  You can even embed the tool in your website for others to use. Just like I have below.

 

Will you use this tool, how do you test your images at the moment? I’d be interested to hear your feedback.

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Know When It’s Kicking Off On Facebook With ShitStormAlarms – Cool Tool

Know When It's Kicking Off On Facebook With ShitStormAlarms - Cool Tool

A lot of the small and local businesses I talk to are concerned about customer complaints on their Facebook page. I can understand why, it might be rare but when a complaint gets legs we all hear about it, the comments pile in and we all love to watch a storm unfold. If it gets big enough people will share it on Twitter as well as their personal Facebook pages.

I find it fascinating at how well or how badly some companies deal with it. It’s important to put a policy in place whatever the size of your business for dealing with negative feedback and it’s also important to act quickly in order to stop it getting out of hand.

I’ll be writing about social media policy later this week but this weeks cool tool ‘Shitstormalarm.io‘ will make sure you are informed giving you the opportunity to react swiftly.

Here’s how it works:

  • Click on the ‘Get Shitstorm Alarms for your Facebook Pages’
  • Allow Facebook permissions

Know When It's Kicking Off On Facebook With ShitStormAlarms - Cool Tool

  • Choose one Facebook page to manage (to manage multiple pages you will need to sign up for the premium version.
  • Add an email address and mobile number to be alerted of any potential trouble.
  • Click ‘Save Alarm Settings’

Know When It's Kicking Off On Facebook With ShitStormAlarms - Cool Tool

Unfortunately, like a few of the apps I review here I won’t know if it works unless there is an issue… and hopefully that will never happen.

How Does Shitstormalarm.io Know If There Is An Issue?

Here’s a brief explanation from their site:

“Shitstormalarm.io monitors your Facebook Page for unusual peaks in the number of comments and postings published. We also do a language-aware sentiment-analysis to separate negative and positive postings.”

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Find Out When Your Website Is Pinned With PinAlerts

PinAlerts

I’m a lazy pinned. I’m working hard to get more excited about Pinterest but I still only use it sporadically.  If you are lazy like me or even if you don’t use Pinterest at all there are a few things you can do to encourage more pins from your site. For example you can make sure it’s easy to pin your content by adding a ‘pin it’ button to your site.

If you want to find out how sucessful you are being you can find out how often content from your site has been pinned. See below:

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This weeks cool tool PinAlerts is a really handy one that will tell you when someone has pinned something from your website. This gives you the opportunity to thank the pinner as well as monitoring the success.

Here’s how it works:

  • Click ‘Register’

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  • Fill in your details and click on ‘Register’

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  • You will receive an email to verify your account
  • Click the link in your emal verification and then sign in
  • Now you can add as many domains as you want to monitor and choose how often you want alerts – I chose ‘as it happens’ as I’m sure there isn’t a flood of pins from my site.
  • Click ‘Create a PinAlert’

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Now you are all set, sit back and wait for your notifications. I’m still waiting!

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Easily Find Industry & Local Facebook Pages With Social Searcher - Cool Tool
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photo credit: axisworks via photopin cc

Finding other local Facebook pages or even finding Facebook pages from other businesses in your industry has always been hard work. I’ve spent hours trawling through Facebook and Google search results looking for page examples to share or for my customers to follow.

This weeks cool tool Social Searcher is the easy way to find local Facebook pages.

Here’s how it works:

  • Type a search term into the search bar and click ‘Search’. I searched my local town ‘Athy’

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  • Social Searcher then gives you a list of results that include that keyword along with a like count, a talking about statistics and check in’s.

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  • I’ve tested it along side Google’s search for ‘Athy Facebook’ and it does throw up far more relevant results.

It’s hugely important as small businesses that we monitor the pages of our customers if we are B2B and those of our competitors. Following the pages of other businesses in a similar industry also helps us build contacts and relationships and It’s also a great way to get inspiration or ideas. This is going to be a massive time saver.

Hat tip to Sandra from Be Dynamic for introducing me to this great tool.

Cool Tool – A Quick And Easy Way To View Your Google Analytics – Visual.ly

I’ve featured Visual.ly as a cool tool before but this new service is definitely worth a mention.

We all know that Google Analytics can be a time suck, it is so in depth that it can take a long time to sift our way through to the information that we want.  That’s where Visual.ly comes in, presenting our Google Analytics information in an easy to digest infographic.

Here’s how it works:

Click here to visit the site.

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  • If you don’t have an account you will need to create one. Otherwise just sign in.
  • You will then be directed to log in with your Google account
  • If you manage more than one site from your Google Analytics account you will need to choose the site you want the report for
  • visually2Visual.ly now quickly creates your report of headline stats for the last week. Here’s mine. It’s a bit depressing as there’s been a drop in visitors after a very successful week previously.

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  • If you like what you see you can choose to get a weekly report emailed to you.  This is an option I’ve chosen.

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photo credit: Luigi Rosa via photopin cc
photo credit: Luigi Rosa via photopin cc

What would happen to your WordPress blog if it was hacked? What if something happened and you lost all your posts? Every time there is a new software update for WordPress it warns you to backup your blog before you install it but do you? Imagine all that work, all those posts disappearing for good.

This weeks cool tool, WordPress Database Backup, will keep your blog safe by backing it up and emailing you a copy of the database.  You can rest easy that if your blog is hacked or destroyed you still have a copy of all the data and can restore it to it’s former glory.

Here’s how it works

Go to the plugins menu on your WordPress blog and click ‘Add New’

Search for ‘WordPress Database Backup’

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Install the plugin (here’s a quick guide on how to from Write On Track if this is your first time)

Click on the ‘Tools’ menu on the left hand side of your WordPress dashboard screen

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Now you can choose some options from the menu. You can back up your blog straight away and you can choose to have backups emailed to you on an hourly, bi-daily, daily or weekly basis. I get mine weekly.

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And that’s it. It’s simple to set up and means you can sleep at night knowing that those hundreds of thousands of words you have written in your blog are safe.

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Does Your Website Work On Mobile? Find Out With Responsive.is – Cool Tool

IMG_3827

Mobile internet use is growing at a scary rate, more and more people are logging on to the internet on their phones and tablets than ever before.  Because of this it’s becoming crucial that our websites are easy to view and navigate on every device.  Unless you own every possible device this can be hard to gauge and that’s where this weeks cool tool comes in handy. Responsive.is will show you exactly how your website appears on different devices.

Here’s how it works:

  • Type your web address into the bar at the top and click ‘Go’

responsive-is2

  • Now from the top menu select the type of device you want to view the site on. You can choose from:
    • Laptop
    • Tablet in landscape view
    • Tablet in portrait view
    • Smartphone in landscape view
    • Smartphone in portrait view

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  • It’s as simple as that, now you can see how your site works on each device and if necessary work on creating a website that is easy to view and navigate on all of them.

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As well as showing you what your site looks like it also shows you how much of it appears above the fold by greying out the section that appears below it.

It’s at times like this that I am delighted that I have chosen to redevelop my website on WordPress, the theme I have chosen is responsive and does work well on all formats.  It’s not perfect however, the navigation needs some work and I’ll always be looking for ways to make it better.

How did your website fare on Responsive.is?

A massive Hat Tip to MadDog Digital for showing me this tool, they also develop responsive websites so give them a shout if you need some help with yours.

Find Inspiration For Your YouTube Videos With TubeRank - Cool Tool

TubeRank

The biggest challenge when making online videos is keeping them interesting.  How can we keep someone watching longer than a couple of seconds?  If you’ve been following my video tips recently and have been inspired to make your own this weeks cool tool TubeRank is for you.

TubeRank selects videos that have been successful on YouTube and will inspire you. You simply add in some parameters, creating a formula, and it pulls up a selection of videos that match them. Watching lots of videos is often where you learn the best techniques for making your own videos work. This tool just means you are watching the right videos to match your own needs.

Here’s how it works:

Visit the website

  • Choose the sort of ‘triggers’ that you would like to include in your video. Do you want it to be funny, topical, cute, educational etc?
  • You can move the sliders up and down to include none, some or loads of trigger moments.  I chose educational.
  • Now choose interests. Does the video you want to make fit into a particular category. I went for Internet culture.
  • The final metric is UGC (user generated content) or Branded. I went for ‘all’ here so as not to limit my choices.
  • Now TubeRank searches popular videos and provides a selection to inspire you.

tuberank1

The top choice was spot on ‘The Impact of Twitter on Journalism‘ followed by a variety of on topic inspiration.

Underneath each video that TubeRank offers are some headline statistics including views, comments, social shares etc but the app also offers more.  Click on ‘View Full Insight’ and you will be prompted to set up a ‘VAN’ account which gives you access to a TubeRank score for the formula you entered, viral benchmarking, tips, case studies and more.

tuberank3

Although this data is useful and has lots of downloads to help you create better videos I think the best thing about the site is finding inspiration.  It’s also convinced me that it’s possible to add some of the other triggers, humor for example, in to my video and still be on message.  I know I’ll be watching far more videos and hopefully creating better ones myself thanks to this tool.

Massive Hat Tip to Social Times for drawing my attention to this app.

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How Are You Doing On Facebook - Analyse Your Page With LikeAlyzer - Cool Tool

likealyzer

Facebook insights are revealing but can be complicated. We can and should spend time pouring over them to determine the effectiveness of our campaigns and it’s important to measure beyond our insights too. Are we getting results from our page?

This weeks cool tool can’t answer these questions but it can give us some hints and tips on how to be more successful with Facebook marketing.  LikeAlyzer can analyse any page, it gives it a score out of 100 and some recommendations on improving on that score.

These tips will help you be more engaging on Facebook but they won’t get you new customers so it’s important to combine a strategy with the recommendations.

I particularly like that I can get any page analysed including those of my competitors, it’s a great way to benchmark your page against others.

Here’s how it works

Go to www.likealyzer.com

Type the web address of your Facebook page including the http:// into the search box

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Wait whilst LikeAlyzer does it’s thing

The first statistic it gives you is a headline score. This is out of 100

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Then it breaks it down further giving you data on post length, response time and more

From this data it offers recommendations. It tells me that the best time of day to post for engagement is 11am and the best type of status update is a Text update.  It recommends I publish more photos, respond to fans questions and comments more quickly, write shorter posts and add more milestones.

likealyzer3

I like this app, although I’ll be taking the results with a pinch of salt and I certainly won’t be abandoning insights, it’s a quick and easy way for me to see how I’m doing.

Did you try this app? What recommendations did it give you?

Hat Tip to Razorcoast for introducing me to this tool.