This week, we return to the whole area of blogs and blogging. Diarmuid O’Connell from O’Connell Copy and a commercial writer with many years of experience puts forward the argument for getting someone to do the dirty work – the writing!

Ghost-Blog your way to higher sales

There’s nothing spooky about it. Hiring a professional writer to come up with and write blogs for your business brings sparkle to your online presence and a shine to your social media strategy. And from about €60 a blog, you’ll not find better bang for your online buck.

But you may well be thinking … what would I need a blog for? As for writing it yourself, many folk shudder at the thoughts of it. They usually say…..but I hated English in school and cannot stand writing about myself.

I know the feeling – I gladly ask an accountant to handle my tax and a recent technology meltdown was resolved in minutes by my IT guy.

You’ve read other company blogs and you know how powerful they can be. A professionally written blog, optimised for Google and other search engines will ensure your website has a much, much better chance of getting hits. More hits… a bigger audience…more sales.

It’s easier than you think. My clients usually send me a few bullet points by email or just give me a shout. And over the phone, we come up with a few ideas to get you started. I’ve written for over 30 industry sectors from technology to tourism and from finance to politics and everything in between.

If you love writing your own blog, just keep in mind what you want to ‘say’. Sounds obvious but a good blog post makes one point clearly and retains the right characteristics of your personality and that of your business.

But, if you want to have your blogs ghost-written by a professional writer and put the fear of God into your competition – get in touch….today! Log on to www.oconnellcopy.com or email me at diarmuid@oconnellcopy.com.