These two excellent free web applications allow you to monitor your brand, competitors, industry or any topic online. Simple to use, they search the social web for mentions of any keywords you choose to search for.

Social Meniton: The most comprehensive social media search tool we’ve found that not only throws up results but measures sentiment and other data relating to your key words. It also allows you to download a csv (excel) file so that you can track progress over time.

Who’s Talkin: Not as detailed information but it’s faster to throw up results and allows you to switch quickly between one network to another.

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